According to the True-Luxury Global Consumer Insight 2023 report from BCG and The Altagamma Foundation [1], Millennials and Generation Z are playing an increasingly important role in the luxury goods industry. By 2022, they already accounted for almost EUR 200 billion of the market, double the 2016 figure, and this is forecast to almost double again by 2026. What’s more, younger generations spend 15% more than other age groups, making a significant contribution to the sector’s growth.