Social media users in South Korea have reacted furiously to remarks attributed to the CEO of one of Japan’s leading cosmetics companies, calling for a boycott of DHC Corp. And the campaign appears to be attracting both attention and support in Japan.

In a comment reported on the Tokyo-based company’s website, DHC CEO Yoshiaki Yoshida criticised Suntory, another Japanese company that is a rival to DHC in the health supplements sector.