Monsters, mania and the unstoppable march of Pokémon

Monsters, mania and the unstoppable march of Pokémon

BBC·2021-02-27 09:02

image copyrightTom Bateman

image captionNo-one predicted how huge this franchise would become both in and outside of Japan

In Tokyo's ritzy Roppongi neighbourhood, Tsunekazu Ishihara, president of The Pokémon Company, sits opposite a giant map of the world.

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