After killing off Mr. Peanut in a viral ad campaign launched on Jan. 22, Planters resurrected its monocle-wearing mascot as Baby Nut in an ad premiered during the Super Bowl. At Mr. Peanut's funeral, televised during the second quarter of the Big Game, the legume is mourned by fellow mascots Kool-Aid Man and Mr. Clean as well as actors Matt Walsh and Wesley Snipes, who were saved by the 104-year-old Mr. Peanut when he sacrificed himself before dropping off a cliff and perishing in an explosion. Kool-Aid Man's tears fall on a freshly dug grave, and a ray of sunshine births Baby Peanut: "Just kidding," the newborn says, "I'm back."