Mug Root Beer Celebrates UConn's NCAA Victory With Free Drinks: Why It's a Winning Marketing Play

Mug Root Beer Celebrates UConn's NCAA Victory With Free Drinks: Why It's a Winning Marketing Play

Inc. SE Asia·2024-04-13 15:02

March Madness is over, and for the second year in a row, the University of Connecticut Huskies have secured the NCAA Men's Basketball National Championship. It's a win that Mug Root Beer is celebrating by offering free root beer to fans nationwide.

The Pepsi-owned brand announced this offer at the beginning of the tournament on social media, stating that it would provide the freebie if any of the 17 teams with a dog as a mascot won March Madness. And on Monday, after UConn took home the trophy, the company followed through with posts on both Instagram and TikTok, offering instructions for redeeming the offer.

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