Despite what some people might think, it’s a very tough and very competitive world for influencers out there. In addition to constantly needing to come up with new content, they also have to push the envelope in order to keep their audiences engaged and growing.

Sadly, this extreme behaviour for ‘likes’ recently ended in tragedy for one young internet celebrity.Last Friday (Jan 22), a Chinese netizen broke the shocking news that a popular vlogger named Sun Yixuan had died after suffering a cerebral haemorrhage. He was only 19 years old.