BRUSSELS: Spotify, Deezer and other music streaming providers will in future be allowed to show iPhone owners in the European Economic Area how to start a subscription outside of Apple's App Store.

The iPhone manufacturer, pressured into loosening its grip on platforms and payments on its devices under a new EU law, nevertheless wants to charge a fee of up to 27% of the purchase price.

Apple introduced the new option around a month after the European Commission imposed a billion-euro competition fine, which was triggered by a complaint from rival Spotify.