SINGAPORE – Choice has never been more overrated. These days, the, contents unknown, and leaving it to luck. 

Blind boxes are most commonly associated with collectibles like Labubu and Crybaby, but certainly not limited to them. Increasingly, other businesses have started vying for a piece of this lucrative pie – the global blind box economy was worth around US$13.53 billion (S$17.3 billion) in 2024 and is projected to hit US$25.14 billion by 2034, according to market intelligence firm Zion Market Research.