NBC Joins Fox and ABC in Ditching Nielsen’s Live + Same Day TV Ratings
Yahoo - Malaysia·2021-02-18 09:00
NBC has joined Fox and ABC in swearing off Nielsen’s Live + Same Day TV ratings.
This means that CBS is the only broadcast net among the so-called “Big 4” channels sticking with the earliest snapshot of how a show performed. That said, in recent seasons, CBS has also shifted its overall reliance to metrics that include delayed (mostly DVR) viewing. It just has not sworn off the “live” stuff — yet.
……Read full article on Yahoo - Malaysia
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