Education and Culture Minister Nadiem Makarim has referred to state ideology Pancasila as one of the best frameworks for character education, noting that his ministry would also make use of “above-the-line” measures common to marketing to help change mindsets.

During a discussion panel on Saturday, Nadiem said the problem with the country’s character education system was the absence of a “link and match” method. The current system requires students to memorize and read about Pancasila rather than presenting them with real examples by breaking down the five principles, he said.