Navigating the shift: From 'growth at any cost' to embracing sustainability in today's startup landscape
e27.co·2024-04-26 12:01
Not till long ago, ‘growth at any cost’ was the mantra in the startup world. Investors pushed their portfolio companies to acquire customers and grow the business at any cost. This prompted startups to splurge money with no clear goal to build a profitable and sustainable business. This strategy worked well when funding was a glut.
……Singapore Business Finance
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