Netflix Estimates ‘Squid Game’ Will Generate $891 Million in Value

Netflix Estimates ‘Squid Game’ Will Generate $891 Million in Value

Complex - Pop Culture·2021-10-18 13:00

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Just a few days after becoming Netflix’s biggest series launch of all time, Squid Game is on pace to deliver a staggering payback to the platform.

According to internal estimates obtained by Bloomberg, the South Korean series will generate just shy of $900 million in value for the streaming giant. Squid Game, which cost $21.4 million to produce, is expected to bring in $891 million in “impact value,” a metric based on subscriber viewing.

The news arrives less than a week after the survival drama reached 111 million viewers, making it the biggest launch for a new show on the platform. The record was previously held by Bridgerton, which had amassed 82 million first-month viewers after it launched last Christmas.

In a recent interview with the Hollywood Reporter, the show’s creator, writer, and director Hwang Dong-hyuk discussed the possibility of a Season 2.

“The pressure on me is huge now, with such a big audience waiting for a Season 2,” Hwang explained. “Because of all that pressure, I haven’t decided yet whether or not I should do another season. But if you look at it in a positive way, because so many people loved Season 1 and are expecting good things for Season 2, there are people everywhere in the world offering their opinions about where the show should go.”

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