(Reuters) - Netflix's shares fell as much as 6.22% to $572.58 in premarket trading on Friday after the company unexpectedly said it would no longer provide subscriber counts, while its second-quarter revenue forecast fell short of Wall Street expectations.

The video streaming pioneer's revenue target for the current quarter missed analysts' average estimate of $9.54 billion. It said on Thursday that from the 2025 first quarter, it would no longer report subscriber numbers each quarter.