Netflix to add vertical video feed this month

Netflix to add vertical video feed this month

Tech in Asia·2026-04-18 11:01

Netflix said it will add a TikTok-style vertical video feed to its apps this month as it expands its use of AI for search, recommendations, content production, and advertising.

The company said the feed, which it has tested since last year, could help users discover video podcasts, shows, and movies, while newer recommendation models come after it launched a ChatGPT-powered search tool last year.

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