New Zealand MP Laura McClure held up a naked deepfake photo of herself in Parliament to highlight the dangers of the technology.

McClure, from the Act Party, demonstrated how easily and quickly (less than five minutes) the fake image could be created online.

She told the House on Wednesday (May 14) that the image was not real, despite appearing to be her.

McClure emphasised the degrading and devastating impact of deepfakes on victims.

She expressed discomfort at having to display the image in Parliament, even knowing it was fake.

The purpose of her demonstration was to raise awareness about the potential harm caused by deepfake technology.

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MP bravely holds up naked photo of herself in parliament to show dangers of deepfake technology