Nintendo sells record 3.5 million Switch 2 consoles in four days

The numbers, released by the company on June 11, bode well for its target to sell 15 million units by March 2026. PHOTO: AFP

UPDATED Jun 11, 2025, 11:13 AM

Thanks for sharing!

TOKYO - Nintendo sold 3.5 million-plus units of the Switch 2 in just four days, a record-breaking start for the company’s first new console in eight years.

The numbers, released by the company on June 11, bode well for its target to sell 15 million units by March 2026.

They also reinforce analysts’ projections that Nintendo may be able to sell far more if it can pump up supply.

Catching up with runaway demand is the first major challenge Nintendo now faces.

President Shuntaro Furukawa has apologised after customers came away from lotteries for the Switch 2 empty-handed.

The company has asked its partners to speed up production of the console.

It has also secured agreements from Japanese online marketplace operators such as Rakuten Group, Mercari and LY Corp to discourage resellers from taking advantage of the hardware’s scarcity.

A chronic shortage may spur consumers to turn elsewhere and flatten momentum.

Nintendo’s priority is to sustain launch momentum for as long as possible, Mr Furukawa told analysts at an earnings briefing in May.

That is more difficult due to the Switch 2’s higher retail price compared with its predecessor and growing weakness in the global economy.

Mr Furukawa has also warned the company may consider raising the console’s price in the future, depending on US President Donald Trump’s tariff measures.

Bloomberg Intelligence technology analyst Nathan Naidu said Nintendo, Sony and Microsoft could be more affected than other game makers by tariffs because they also have hardware businesses.

“Prices for the Nintendo Switch 2 could still be hiked by 7 per cent to 8 per cent for US buyers – 30 per cent in our worst scenario – despite the 90-day tariff ‘truce’, our scenario shows, given the high US duties on the main production countries,” said Mr Naidu. BLOOMBRG

Join  ST's Telegram channel and get the latest breaking news delivered to you.

Thanks for sharing!