No, It’s Not Magic — These 31 Products Just Work Really Well
This paraben-free formula contains Costa Rican pineapple, Meyer lemon, and Hawaiian lehua honey, which help prevent color fading and dry strands and protect your hair from UV rays.
It's also heat-activated! Spray evenly in your hair before going outdoors to help lighten your natural color. Sun Bum also recommends using a blow dryer to help expedite the process if you're in a rush.
The results will vary, too, depending on how light or dark your base color is. It's designed for blonde to medium brown hair!
Promising review: "If you have brown hair with warm (red) undertones, it will bring those out and go a more strawberry tone rather than a cool, icy blonde. I believe this is what some comments are referring to when speaking of 'brassy' results. There are so many shades of brunette hair; this spray will only lighten what you already have. So, beware, and before you use the product, see how realistic your expectations are in terms of the color you want.
That being said, I loved the results it gave me. I used it over the summer when I was by the pool or the beach, but also on days in between when I normally washed and blow-dried my hair. It took about three uses until I could tell a difference. After some weeks, my colleagues noticed and even strangers approached me and commented on how pretty my hair was, which had never happened before.
I used up the bottle, and now it’s winter. You can see my natural hair color growing in by the roots. I didn’t consider I would be able to see such a difference, but it’s real. Just letting you know.
Scent is a fake coconutty type smell, which is ok. I didn’t notice any hair damage caused by the product. Would recommend!" —ElleCeeS
Get it from Amazon for $16.99.
Promising reviews: "I absolutely love these pads! I tried them out for the first time because I saw people raving about them on TikTok, and the hype could not be more real. Korean skin care is where it’s at, and these pads are the most popular for a reason. They are so incredibly hydrating and leave my skin feeling better than ever. I will absolutely be purchasing these pads for years and years to come." —Pamela Seco
"Really great product! I’m 63 and have problems with age spots and uneven skin tone. This product really zeros in on that without being irritating to the skin or leaving it dry. I use it daily and I’m loving it! Highly recommend! It also leaves a nice glow to the skin." —Wendy Woo
Get a 100-pack from Amazon for $59.95.
Dolphin Hat Games is a small biz that specializes in family-friendly card games.
To play, pass out all of the cards to players and have everyone keep their pile face down. Everyone takes turns putting a card in the middle while saying "taco," "cat," "goat," "cheese," and "pizza" in that order. If the picture on the card that's placed down matches the word that's been said, everyone races to slap the center pile of cards, and whoever slaps the pile last has to add the center pile to their personal pile. Oh! And there's also "narwhal," where everyone makes a unicorn horn with their hands clapped together above their heads; "gorilla," where everyone bangs on their chest like a gorilla; and "groundhog," where everyone has to knock on the table. Whoever does the motion last picks up the center pile. Whoever runs out of cards first wins! You can play with three to eight players, and the *recommended* age is 8+.
Promising review: "I always think about games to play when at the pool — especially when there are 10-minute swim breaks and everyone is out of the pool — this is the perfect game! First of all, our family loves Taco Cat Goat Cheese Pizza. It's a game that's really easy to learn and is an energetic card game (perfect for kids!). To be able to bring this game around the water is awesome. I love how the cards are heavier, so they don't blow away as easily, too. The card ring makes them really easy to just toss in a bag, and I feel like it's indestructible. Honestly, we'll probably play this version of the game even inside just because of how indestructible it is (no one accidentally stepping on a card/ creasing it, etc.).
Highly recommend!" —jessie
Get it from Amazon for $14.99.
Promising review: "Love it so much, I came back and bought two more. Got the apricot one, and l’m now drinking water like it’s going out of style, yay!! If you’re like me and you hate drinking water, you need Cirkul. The sips are great. They make water taste fantastic, and these cups keep ice frozen for a very long time. I enjoy water more when it’s ice cold. Definitely try it if you’re like me." —Tiffany
Get it from Amazon for $19.98+ (available in 14 colors).
amazon.com, Amazon
Quitch is a small biz founded by moms who were tired of using bug spray on their kids! Adult reviewers are loving 'em, too!
Promising review: "I was honestly skeptical about buying these. My son (15 months) is too little for Benadryl or any anti-itch cream, so I bought them for our upcoming camping trip to try. Little did I know, they would come in handy sooner! My son got bitten by a mosquito near his eye. This caused major swelling and irritation. As mentioned, he’s too little for medicine. I put a patch on, and the results speak for themselves. I’m amazed, and they helped my son not scratch the area. They’re so little and super sticky, he doesn’t even notice it’s on. I added a photo of the patch about five hours after application, and you can see how full it is. I will definitely be purchasing again!" —Sierra
Get a 27-pack from Amazon for $9.99 (available in more multipacks).
Amazon
Suds2Go is a family-owned small biz, and you might recognize them from Shark Tank!
Promising review: "The refillable cap is the perfect product for our baseball family. It couldn’t be more convenient. I leave the cap in my car and literally always have the ability to wash my hands whenever I need. We have two active baseball players, and this is our lifeline to clean hands." —E. Barton
Get it from Amazon for $28.99 (available in three colors).
Loops is a small, K-Beauty brand!
Each mask targets something different. You'll get a rejuvenating mask, a glow mask, a slugging mask, a brightening mask, and a detoxifying mask.
Promising review: "I’m a huge fan of Loops face masks! The quality is outstanding—each mask is infused with nourishing ingredients that leave my skin feeling incredibly hydrated, refreshed, and radiant. Each mask has different benefits working in their own way, giving you a chance to tend to your skin's different needs! The packaging is also very travel-friendly and doesn’t take up much space at all. If you’re in search of a premium face mask that truly delivers results and radiance, Loops is definitely worth trying!" —Charity Powell
Get the variety five-pack from Amazon for $30 (available in eight styles, single-, and three-packs).
amazon.com, amazon.com, amazon.com
Promising review: "I'm in love with the camera and I haven’t even learned every in and out yet. It’s an exceptional beginner camera, and I’m excited to start my career with it. It comes with a strap, lens, lens cover, battery, and battery charger. I’ve only had to charge the battery once so far, and I’ve had the camera for about a week and have used it almost every day. The image quality is better than I expected. The only things I have trouble with are the zoom and night quality, which can be solved with another lens and a tripod!" —Lacie Harris
Get it from Amazon for $479+ (available in two styles).
amazon.com, amazon.com, amazon.com
Check it out on TikTok!
Promising reviews: "This is the best affordable digital [camera] if you want the film look. I set the programming to force flash and beauty filter, and love every photo taken. It does take about five seconds to load between photos taken, so it's only meant for posed photos. The photos are so good, my friends bought one for themselves." —Sierra
"Wanted a camera similar to the Canon G7X, but for less $$$, this is the perfect alternative!!! Camera quality is super good, and it’s super compact. My only complaint is that the shutter speed is somewhat slow, so photos with lots of movement are a no." —Ella
Get it from Amazon for $99.99+ (available in two colors).
Topicals is a Black woman-owned small biz!
Promising review: "Topicals’ Fading Cream is absolutely incredible! I’ve struggled with hyperpigmentation and stubborn dark spots for years, and after trying so many different products with little to no results, I am so glad I finally found this one. Within just a few weeks of consistent use, I noticed a huge difference — my dark spots started fading, and my overall skin tone looked so much more even and clear.
What I really love is how gentle yet effective it is. It didn’t irritate my skin at all, which is rare for a product targeting hyperpigmentation. My skin looks healthier, brighter, and more confident than ever before.
I would recommend Topicals’ Fading Cream to anyone and everyone dealing with dark spots or uneven skin tone. It’s truly a game-changer, and it’s now a permanent part of my skincare routine!" —Amy Predelus
Get it from Amazon for $18+ (available in two sizes).
Amazon, www.amazon.com
Promising review: "Great cart! We love the ease of use. It folds up pretty flat (except, of course, for the balloon wheels) and fits easily in the trunk. It can hold an impressive amount of gear! We have packed it with two large beach chairs, a small cooler, drinks, speakers, blankets, towels, a diaper bag, an umbrella, a small baby tent, a little table, flip-flops, drinks, etc., and we still have room for more. The balloon wheels are THE ONLY way to travel through deep, soft sand. Even when loaded down, it is very easy to tilt the cart back on the two big balloon wheels and roll through the sand. Other carts's wheels just bog down and get dragged through the sand or dig in and become unmoveable, making it a miserable trip. We live in Pensacola and visit the beach constantly, so we hope the cart holds up! So far, it seems sturdy and shows no signs of failing. Best beach cart we have owned so far!" —Jboogy Groove
Get it from Amazon for $249.99+ (available in two styles and three colors).
www.amazon.com, www.amazon.com
It's USB rechargeable with two speed options!
See a TikTok of the handheld mini fan in action.
Promising review: "Bought this after seeing it on TikTok, and wow. Where has this been all my life? A portable charger (extra, because I already have one), a fan with two settings (this kept me cool during my brother’s outdoor college graduation), and a flashlight (perfect for finding my phone when I drop it in my car). It’s a great little thing that adds that extra EXTRA-ness to your life." —Angie
Get it from Amazon for $14.39+ (available in six colors).
www.amazon.com, www.amazon.com
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
Get it from Amazon for $5.48 (also available as a two-pack).
Check it out on TikTok!
Promising review: "I’ve had this for about a month and have noticed a huge improvement! I started developing dark circles under my eyes over the past few years, so I was looking for anything to brighten my under eyes without relying on heavy concealer. I don’t use it every day, as the yellow pigment is a little aggressive. My trick is to apply a generous amount and put my reusable silicone eye patches over top and sleep with it on 2-3 times a week. Now my under eyes look bright and radiant, my complexion looks even, and I feel so beautiful with no makeup on!" —Amanda Herman
Get it from Amazon for $16.99+ (available in two sizes).
Drip EZ
Get a set of three from Amazon (available in four colors) or Drip EZ (available in four colors) for $44.99.
Sugardoh is a small biz that specializes in waxing products.
You'll get the doh jar, a reusable applicator, and reusable cloth strips.
Promising reviews: "I never leave reviews, but this product is MAGICAL! Everyone thought I had lost it when I said that I wanted to sugar my underarms, but this was easy and (relatively) painless, just like getting it done professionally. I got too confident and attempted to sugar my bikini line, but due to my skill level, I'll leave that one to the professionals! If you're on the fence — go for it!!" —Brie B
"I have tried everything imaginable to remove hair in my bikini area, but have had no luck and always end up with severe ingrown hairs and irritation. This is the best thing I have ever found." —AuntieAnnie
Get it from Amazon for $29.99+ (available in three styles).
Amazon, www.amazon.com
Promising review: "This is one of my favorite pair of jeans. I have been looking for something in this fit for some time now. I am usually a 32, and quite curvy, which causes waist gaps in most jeans. So I ordered the 32 and 33. They both fit quite well. I went with the 33 because it’s longer and more roomy around my hips, and gives me the baggy fit I wanted. The cinch waist allowed me to tighten the waist. It really is perfect, and I just ordered this in another color." —Peace
Get them from Amazon for$69.99+ (available in women's sizes 24–34 and four styles).
Ulta Beauty
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising reviews: "This is my new staple. I don't wear foundation, but I am a tinted sunscreen fan. For years, I have used the tinted Elta MD. I tried this on a whim, and it just blends into my skin so smoothly. The shade match was perfect, the radiant/natural finish wasn't too much, even with my oil-prone skin. Also, no breakouts in sight!" —Sarah S.
"I absolutely love this tinted sunscreen. I use it instead of foundation during summer with cream blush and bronzer, and set it with spray and powder. It lasts all day and doesn't get super oily throughout the day, which is a plus because I have very oily skin." —Miri21
Get it from Amazon (available in six shades) or Ulta (available in 11 shades) for $42.
Amazon
Promising review: "Took almost a month to receive the delivery, but was definitely worth waiting for. If you’ve used the body wash and/or lotion, this is a must-have!! Not too oily. The oil quickly dissolves, and the smell lasts forever!!! Smells like vanilla cotton candy to me. I’m not a fan of vanilla or food-related body scents, but this smells like a dream!!!!!" —Angry bird
Get it from Amazon for $12.99.
Amazon
You'll get the face steamer, an ultrasonic scrubber, a headband, five jelly masks, extraction tools, dermaplaning tools, a spatula brush, a facial cleansing brush, and a jade roller.
I have this kit and omg, it's luxury. I tried a new face wash and broke out BAD. Added facial steaming into my routine, and I swear, it's helped tremendously. I feel like every product I use is way more effective if I use this before applying. I've used it while oil cleansing and with masks. My skin is finally starting to heal, pimples are gone, and only dark spots remain *but* they're def fading pretty quickly (thanks to this, my snail mucin essence, and Anua niacinamide serum). I give this a 10/10 and think everyone deserves a lil' relaxing steamed facial, even if it is from your couch.
Promising review: "Let me tell you....as someone with oily skin and a history of acne, I was spending hundreds for haphazard facials. This was a deal breaker. I take my time and get all the impurities out instead of a spa, where you have one hour, and it's pretty much an assembly line with clients waiting to be seen. I have saved so much doing this myself at home, and there is a visible improvement in my skin as a result. You definitely get a bang for your buck...love it!" —Debbie15
Get it from Amazon for $54.97 (available in another kit).
Promising review: "I recently purchased this water bottle carrier bag, and I am absolutely thrilled with it! The quality is top-notch, and it's incredibly convenient. The adjustable strap makes it easy to carry, whether you're walking, hiking, or just running errands. The design is sleek, and I love how it keeps my hands free while I stay hydrated on the go." —Paul Violette
Get it from Amazon for $14.95+ (available for 30 or 40 ounce tumblers and 10 colors).
Keurig
Okay, so I upgraded my lil' basic $90 single-cup Keurig to this one and holy smokes. An upgrade indeed. I spend entirely too much money. I'd definitely rather go to a coffee shop and have them make me the perfect caramel macchiato rather than try to make it myself at home. BUT, this makes it so easy! Anything I'm in the mood for, I can find it in the app. It also has suggestions for the coffee pods you already have. I'm obsessed with this. Exploring all the recipes and making delicious, coffee shop-quality drinks at home has actually been kinda fun. AND THE FROTHER!!! Yum yum yummm. I use creamer and a bit of oat milk, and omg, heaven. The frother is definitely my favorite part. It's also smarter than literally every one of my exes. It recognizes the coffee pods I put in and has so many options for strength, temperature, coffee shots, and brewing over ice. I love it so so much.
Get it from Keurig for $199.99.
Promising review: "I have dealt with bacne for a very, very long time. I have never been able to get rid of it, no matter what I have used. I have always wanted to wear backless dresses and bikinis, but I have been too uncomfortable with how my back looked. I started using this stuff and within a week, my back is clearing up so much! I feel a lot more confident and comfortable now. This is the product I will buy forever." —Angie W
Get it from Amazon for $23.20.
It comes with a bond, seal, and tweezers. And here are some with spikes!
Promising review: "These lash clusters are amazing! They stack so beautifully without looking bulky or unnatural. The base is super thin, which makes layering easy and seamless, and they blend perfectly with my natural lashes. Whether I’m going for a light, wispy look or full glam, they hold up and stay put all day. Definitely a staple in my lash routine!" —Ari💕
Get them from Amazon for $11.58 (available in 11 other kits).
Promising review: "If you love the body spray of this scent, you NEED this perfume in your collection!!! The scent noticeably lasts all day, even at work. I’m always getting compliments. This is a staple scent for me, so having the more concentrated, robust perfume is great. 10/10." —Amanda
Get it from Amazon for $26+ (available in two sizes).
Amazon / Fritaire, amazon.com
Promising review: "Wow, I love this air fryer. I’ve had it just over a week and have made French fries, sweet potato fries, and shishito peppers, and I’m *just* getting started. I love that this is glass, so I can watch what is happening inside and either stop it sooner or add more time. Everything happens so quickly! I’ve gotten several compliments from friends who have now added it to their wish lists! Especially for the tumbling basket, which many other air fryers don’t have. It’s very easy to figure out how to use this! I leave the recommended 5 inches of space in each direction. To address reviews commenting on cord damage…I can see how this would happen if the cord is placed across the vent in the back. It’s truly a matter of leaving enough space on all sides, not crunching up against a wall so the cord is compromised. The vent is pushing out all of that very hot air… def give it clearance.
Absolutely love the self-cleaning feature, and can say cleaning this unit is very easy thanks to this. I’m so very pleased with my purchase after having my eye on this air fryer for over a year. Very worth it!!" —hummer
Get it from Amazon for $199.99 (available in four colors).
Amazon
Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. ELF KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! I wasn’t expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays…and it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" —SONIA
Get it from Amazon for $9 (available in six colors).
Promising review: "Between myself (medium long hair) and my overly fluffy cat, a lot of hair and fluff was continually getting caught up on the roller brush of my vacuum. I dreaded vacuuming because it took so long to pull and snip the hairs wrapped up on the roller brush out with scissors. Not anymore! This silly, little, inexpensive thing works great! Super quick to remove all the hair/fur — in virtually a minute, then back to vacuuming with my lovely Miele vacuum." —MKS
Get it from Amazon for $8.99.
Promising review: "I’ve been using the VT Cica Reedle product and I’m genuinely impressed with the results. The application feels unique due to the micro-needles, but it’s not uncomfortable — in fact, it gives a refreshing, slightly tingling sensation that makes me feel like it’s actively working on my skin. After consistent use, my skin feels smoother, and I’ve noticed a visible improvement in my texture and clarity. It’s especially great for calming irritated or acne-prone skin, thanks to the Cica ingredient. Overall, I really enjoy using this product and appreciate how it enhances my skincare routine with a professional-like treatment at home." —Shrutika
Get it from Amazon for $19.50+ (available in four styles).
Amazon
You'll get cotton rolls, micro applicator brushes, two bottles of glue, gems, a gem picker, and a mini LED light.
I used these over the weekend and they were so cute! I personally was skeptical, so I didn't cure them too long because I only wanted them on my teeth for the day. They ended up being perfect and fell off before the end of the day (which was what I wanted). I'm sure if you're interested in keeping them on for longer than a day, you just cure it for longer. I just knew that I wanted them off the same day, so I only cured them for about 30 seconds. The glue came right off with the gem!
Promising review: "Okay, so I am a dental assistant and I approve of this product. Gems are NON-toxic, which is something that is very important when looking for gems to use. Also, the bonding agent is gentle and does the job without hurting enamel. I looked into the ingredients, and nothing was suspicious. The keychain light is super cute, does the job, but will only last long enough for about two sessions. I purchased a couple of months ago and applied the two hearts on my upper canines, and they are STILL on. It says they only last a couple of weeks, but it has definitely been a couple of months and they are still adhered, so I am very happy. I’ve seen a couple of reviews that said they didn’t adhere, but I think it’s because 1. moisture, 2. did not light cure long enough, or 3. didn’t brush teeth beforehand. But I have gotten MANY compliments on them, they definitely add a sparkle to your smile. WORTH the price for sure!!!" —Alexis R
Get it from Amazon for $24.95.
www.amazon.com, www.amazon.com
Promising review: "My bathroom cabinets were getting out of hand with baskets and clutter, and I regularly couldn't find what I needed...so I bought these lovelies! And now it's perfectly organized! The drawers slide smoothly, and I can reach everything conveniently. The item is actually sturdier than I expected for being plastic. I filled mine up, and it doesn't wiggle or anything when you slide out the drawers. I think they are great!" —Amazon Customer
Get a set of two from Amazon for $29.99+ (available in six colors and sold individually).
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Reviews in this post have been edited for length and/or clarity.
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