1. A Neutrogena makeup-correcting stick if any eyeliner or mascara goes where it shouldn't — and that goes for waterproof mascara, too, according to reviewers. This can replace using a full makeup wipe for a tiny mistake *and* majorly save you time since you don't have to start your makeup look over!

Amazon, www.amazon.com

Promising review: "Perfect for travel or quick touch-ups. I was looking for something nonliquid to take when I travel and this is PERFECT! It's very small and slim and works great. Easily removes makeup and works well on my sensitive skin." —sandy

Get it from Amazon for $9.89 (also available as a two-pack).

2. A tube of Glossier Boy Brow that conditions, visibly thickens, and shapes your brows in a few quick swipes so you can take your everyday makeup look to the next level. The precision brush grabs and coats each eyebrow hair for more defined brows — without any stiffness or flaking.

AnaMaria Glavan / BuzzFeed

Promising review: "Great, easy to use product. Goes on quickly, looks natural but fills everything out. Good for a natural makeup day or something more dramatic depending on how much you layer." —May-Rose R.

Get it from Glossier for or Sephora for $22(available in seven shades).

3. A black eyeliner stamp to give you the perfect cat eye without the fuss of keeping a constant steady hand. Save yourself the time that it takes to freehand a flawless wing and stamp on this waterproof liner instead.

www.amazon.com, www.amazon.com

One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.

The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty. 

Promising review: "Got this before a trip I took a few days ago. I have never been able to do wing eyeliner properly so I was excited to try this. It's very pigmented and goes on beautifully! I've tried other liquid eyeliners before and they were so watery and not close to a dark black I wanted at all but this product was great. I did my makeup and put this eyeliner on at 9 am, traveled two hours, walked around a city for about three hours and it was warm so I was sweating, and then went to an NBA game. After all that time (about 16 hours!), the eyeliner was just as perfect as I had put it on! I love this product and can't wait to use it more often!" —Elizabeth

Get a set of two from Amazon for $14.98 (available in three sizes and a combo pack). 

4. A touch-up razor and dermaplaning tool that'll help your makeup go on smoother and last longer — 'cause removing peach fuzz and dead skin will make for a more flawless base. It also doubles as a precise brow shaper thanks to its clever cover that helps you remove just the right amount of hair. Bonus: It's way cheaper than a waxing or threading appointment.

www.amazon.com, www.amazon.com

It comes with a precision cover to help you shape your brows to the exact shape you want. Or leave them just how they are. Remember, removing facial hair (or any hair) is optional, not necessary!

Promising review: "Plucking the more egregious of my thick black hairs is at least a 2–3x/week effort. I opened these rather hesitantly — I mean, they are sharp blades going on your face — took a sip of Prosecco for courage, washed my face and started shaving. I could not believe how easy and quick it was. After a couple of swipes down my cheek, I noticed that it was done. I thought it was going to take a lot more skill and time. First complete face shave (full cheeks, upper lip, lower lip, jawline) over and done with in less than three minutes with outstanding results. So much easier than tweezers and depilatories!! Wow." —Tara D.

Get a three-pack from Amazon for $5.94 (also available in a pack of nine).

5. A foundation brush, an under-$10 Amazon gem that'll instantly level up your makeup game. With dense, ultra-soft bristles and a flat-top design, it blends foundation like a dream — leaving your skin looking smooth, streak-free, and basically airbrushed. Whether you're going for full glam on a night out or a barely-there base at the office, this brush delivers. Plus, it comes with a protective case so it stays clean (even when you're traveling). 

www.amazon.com

Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison

Get it from Amazon for $6.99+ (available in 10 colors).

6. An oil-free Maybelline BB cream for a low-effort, high-reward base. This lightweight cream does it all — blurs, mattifies, hydrates, evens tone, and even helps clear breakouts thanks to its 2% salicylic acid. The coverage is sheer but buildable, so your skin still looks like skin — just calmer and less red!

www.amazon.com

Promising review: "Personally, I never liked a liquid form of makeup it was hard to use in my opinion. But this completely changed my mind and I love using it. Super easy to apply for first-time makeup users." —Rene 

Get it from Amazon for $8.12+ (available in five shades). 

7. A crease-resistant Maybelline concealer with a built-in sponge applicator to cancel out your dark circles and under-eye bags. The haloxyl-packed formula can help reduce the appearance of fine lines, blemishes, and redness, too! One reviewer even said "it applies like the Armani Maestro Eraser liquid undereye concealer," which is muchhh more $$$. 

Kayla Suazo / BuzzFeed

Since it's so much more affordable than expensive name brands, you can get it in different shades for contouring and highlighting too!

Here's what BuzzFeed Shopping writer Emma Lord says about it: "TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.

Get it from Amazon for $8.64+ (available in 24 shades).

8. An internet-famous VieBeauti eyelash growth serum packed with peptides and ginseng to help you grow fuller, longer-looking lashes in as little as four weeks. It's basically a lash lift in a tube, minus the appointment and price tag. It's gentle enough for sensitive eyes and even comes in a brow-booster formula, too! 

www.amazon.com, www.amazon.com

Promising review: "Wow wow wow! Let me tell you, about a year and a half ago, I got lash extensions. When the extensions were falling out, they were taking my real eyelashes with them. To the point where my lash line was bald! I literally had five lashes on one eye, nothing on the other. It was so bad. For about a year, I used a product that was $150, which really didn’t do much. My lashes were just terrible. Then I decided to switch to this product. Within three months, the growth and the fullness of my lashes were just mind-blowing!! My lashes with no mascara are longer than when mascara is added; my lashes look fake. Just unbelievable. I will forever and always use this lash serum. This is the one. Try it! Give it time! You WILL be happy!" —Danielle Nicole

Get it from Amazon for $24.99 (also available as an eyebrow growth serum). 

9. Or these reusable magnetic lashes, aka the beginner-friendly lash upgrade your makeup bag's been missing. It comes with five reusable lash styles, a super-easy-to-use magnetic liner, and an applicator tool that makes the hardest part much easier. No glue, no mess, no lashes halfway hanging off by the end of the night — just secure, fluttery drama that actually stays put.

www.amazon.com, www.amazon.com

Promising review: "I don't have very long or thick lashes and I suck with makeup. I was never able to wear false lashes outside the house. Ever. And this was not my first time trying magnetic lashes. But these ones were so, SO easy to put on. The liner is very liquid so it was easy for me to apply and fill in. I used the last set from the natural lashes side for the look in the pics." —Mona 

Get an eight-piece set from Amazon for $18.99 (also available as a 10-piece set).

10. A precision brow brush with two sides, an angled side that helps carve out precise, hair-like strokes and a spoolie that blends everything into brow perfection. 

Sephora

Life Hack: A dry spoolie is also great for removing mascara that's transferred to your lid during application. I do this all the time! 

Promising review: "I don't really know how to shape and draw my eyebrows until I use this brow brush! The width of the bristle just fits my eyebrow's original shape. It's also easy to apply with brow powder for a natural effect. Love it!" —YoyoZ

Get it from Amazon or Sephora for $22. 

11. Plus, an eyebrow stencil kit that comes with 30 different stencil styles, a reusable elastic strap, and an eyebrow pencil, so you can finally stop freehanding your brows like you're sketching a map in the dark. Just pick your fave shape, hold it on your face, and fill it in. 

www.amazon.com, www.amazon.com

The kit comes with 30 different eyebrow stencils, a shaping razor, and a double-sided waterproof eyebrow pencil.

Promising review: "Really great! Surprisingly! I bought these expecting the worst and they were awesome! There are tons of different eyebrow stencil options. I found one closest to my eyebrow shape. I struggle with drawing my eyebrows to match. Their shapes are naturally quite different. This set did a great job. I used my own brow pencil however because the light brown color is very crayon brown. I like a more taupe color for my brows." —Chls

Get it from Amazon for $14.99 (available in three colors).

12. Eyeshadow color removal sponges so you can easily clean your brushes by just rubbing it around! The black sponge absorbs excess eye makeup in *seconds* so when you jump around from dark to light shades for your makeup look, you're not ruining your fave palette in the process!

www.amazon.com, Amazon

Here's what BuzzFeeder Jenae Sitzes has to say about it: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!" 

Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett

Get it from Amazon for $5.99 (also available as a pack of four).

13. Or, a highly pigmented waterproof eyeshadow stick that applies as a crème but stays on like a powder — say what!? The candelilla wax–infused formula is super easy to blend, either with the built-in smudger end or just your finger, for a seamless look in seconds. 

Amazon

Promising review: "This is my fifth color. This is the best thing to happen to makeup. I can do a smokey eye or a natural one in under a minute. I suck at makeup. This makes it so easy. I am also 51. The Coco color has some shimmer. It does not crease or define my wrinkles. Putty and Clay are amazing." —kristyn

Get it from Amazon for $18 (available in 45 colors). 

14. The Youthforia BYO Blush Oil a green blush oil that transforms into *your* skin's perfect pink. It reacts to your pH for a totally custom flush, and the formula? Lightweight, buildable, blendable, fast-absorbing *and* infused with plant-based oils. 

Emma Lord / BuzzFeed

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Fun fact: All of Youthforia's makeup is designed with ingredients that won't muck up your skin if you sleep with it on! 

Promising review: "This blush product is awesome. For me it only takes two very small dabs on both cheeks for desired result. I also dab on my lips for a great under-color base! I hope they never stop making this product!" —Elise F.

Get it from Amazon for $27. 

15. A pack of self-adhesive eyeshadow shields so fallout from powder eyeshadows won't stick to your concealer or foundation. These will help you get a crisp and even makeup look on your first (!) try — just place the patch under your eye, make sure they're angled the same way, start building your winged shadow look, and remove once you're done!

Amazon

Promising review: "I've been a certified makeup artist for 12 years. Used for my cousin's wedding makeup, and they worked really well as far as catching fallout and shaping goes, but taking them off, they really stick so just be gentle. Still great." —Andrea

Get a box of 120 pieces from Amazon for $5.99.

16. Or a reusable silicone eye makeup shield you didn't know you needed — until now. It acts as a genius eyeshadow guard for catching fallout and creating razor-sharp lines, *and* as a soothing under-eyes mask after chilling it in the fridge for a little depuffing magic. It's like a glam assistant and mini spa wrapped into one product!

Amazon

Promising review: "This moon slice is perfect and everything I’ve ever wished for. I wanted an eyeshadow shield that a) wasn’t sticky, and b) was reusable. This particular gadget gets bonus points for being made of silicone, which is stiff yet flexible and fits comfortably — and pleasantly — under the eye. I also feel the grippy nature of the silicone helps catch eyeshadow fallout better than, say, a business card. All in all, this is an amazing little tool." —Kat 

Get it from Amazon for $15 (available in two colors). 

17. Aclear lip liner, aka your go-to solution for locking in lipstick, preventing feathering, and creating a clean, defined look. This clear, creamy liner delivers invisible results, works with any shade, and adds lasting power to every swipe of color without clashing or smudging.

Ulta

Promising review: "I like that you don't have to sharpen this liner! It stays on good and helps my lipstick last longer." —SoonerGal

Get it from Amazon for $6.98+ (available in 17 other colors) or Ulta Beauty for $8.49 (available in 13 other colors). 

18. A Maybelline matte liquid lipstick if you want bold color that actually sticks around. It goes on smoothly with the angled applicator, dries down to a flawless matte finish, and somehow manages to last all day without turning your lips into the Sahara. Plus, it's smudge-proof and transfer-resistant, so you'll be reaching for this on the daily. 

www.amazon.com, Emma Lord / BuzzFeed

BuzzFeed editor Emma Lord is committed to this lipstick. She writes: "Personally, I absolutely swear by this lipstick to the point that I haven't used anything else in years (my favorite is the muted pink 'Seductress'). I'm pretty bad at applying anything matte, but this formula and the applicator make it close to foolproof. It lasts a long time and my lips never feel chapped or dry. I also like that when it does fade, it does it in a gradual way that doesn't look obvious or patchy and require an immediate touch-up." 

Check out our Maybelline SuperStay Matte Ink Liquid Lipstick review for more.

Get it from Amazon for $5.34 (available in 48 colors).

19. Or a K-beauty tinted lip butter for a silky, nonsticky lip balm that's designed for daily hydration with a glowy finish. Infused with agave and shea butter, this plant-based formula is packed with five nourishing oils and vitamin E to soothe, soften, and protect dry, chapped lips. The sheer, buildable tint adds just the right touch of color and layers easily for a richer shade.

www.amazon.com, www.amazon.com

Promising review: "I love these sticks. The colors are really nice and can be put on lighter or heavier for desired coloring. They aren't too dark, which I really appreciate and they're buttery soft and don't leave my lips dried, streaked, or blotchy looking." —Alyssa V

Get it from Amazon for $14.25 (available in 10 colors). 

20. An eyelash comb designed to give your lashes a clean, clump-free finish after mascara application. With ultra-fine teeth spaced perfectly to catch even the tiniest flakes and clumps, it helps separate and define lashes for a more polished, fanned-out look. The slightly bent neck between the handle and comb adds extra control, and the ergonomic grip fits comfortably in your hand. It also comes with a cap for easy, hygienic storage and on-the-go use. 

Amazon

For best results, use when mascara is half-dry to gently remove excess product without smudging. It's ideal for beginners and beauty pros alike since it makes flawless lashes easier than ever.

Promising review: "Love brushing out my lashes with this after applying mascara. Gets rid of lumpy clumpy lashes and fluffs them to a natural voluminous finish. If you use drugstore mascara that is giving mediocre results, try out this lil device. A huge difference for a small price." —Sierra Jill

Get it from Amazon for $4.99 (available in six colors). 

21. A tube of Elizabeth Mott Thank Me Later eyelid primer, it can grip your eyeshadow even more effectively than Fairy Godmother's wand, because it'll last way past midnight. Your eyeshadow will be shine-, crease, and oil-free, so you don't have to worry about touching up your perfect look!

www.amazon.com

Promising review: "My skin is oily and at the end of the day my eye makeup looks bad. I started using your primer and what a difference. Now my eye makeup still looks good when I get home from work. Can’t believe the difference. I love it!" —Deb Rubin

Get it from Amazon for $15.35.

22. A guide wand and eyeliner duo that makes flawless liner easy for everyone. The patented wand features a flexible precision tip, ergonomic grip, and open window for total control and visibility — perfect for wings, tightlining, and more. When paired with the rich, waterproof Guide Line eyeliner, this jet-black duo glides on without tugging and stays put all day.

Guide Beauty, www.youtube.com

The formula is vegan, cruelty-free, and dermatologist-tested. It also includes two replacement tips! 

Guide Beauty is a woman-owned small biz founded by makeup artist Terri Bryant after her own Parkinson's diagnosis made some once-routine makeup techniques more difficult. So she set out to listen to the most common makeup struggles and develop tools to make application easier for everyone!

Promising review: "I have extremely hooded Asian eyelids and shaky hands so eyeliner has kind of always been insurmountable to me and I had pretty much given up on it before trying this. I bought it with hopes it would work but it's now an actual game changer in my makeup routine. Upon first attempt I was able to do winged eyeliner for each eye in under five min. and the eyeliner has not budged since application. I haven't worn it out yet, but it feels like a pretty strong hold. Overall I'm in love with this product." —Hailey 

Get it from Guide Beauty for $50 (available in black and brown). 

23. A makeup mirror with LED lights and a flexible gooseneck that'll quickly become your beauty MVP for flawless makeup, precise hair removal, and pore-level detail. Its 7-inch, distortion-free mirror offers just the right magnification (aka clear and close). The bright LED lighting ensures perfect visibility, while the gooseneck lets you adjust it to any angle with ease. It attaches to any standard mirror using a strong suction cup.

www.amazon.com

Btw, it's battery operated and totally portable! Batteries are sold separately, but you can buy some here if you need!

Promising review: "The suction is awesome; I have moved this mirror every which way and it hasn’t come off once. I’m really pleased with how well it has held up on my vanity mirror. Bending over the counter top to apply my makeup in the morning was driving me wild. It took me a day or two to get used to the magnification but that has actually be super helpful with applying mascara. I’m very pleased." —Jade

Get it from Amazon for $24.99. 

24. And a digital makeup lesson guidebook if you wish you had a glam bestie who could walk you through every step of your routine — but in a beautiful PDF form. This instantly downloadable guide covers everything from skincare prep to contouring, color correcting, brows, blush, and beyond. It even includes face charts, color wheels, and blank note pages so you can personalize your makeup journey. Whether you're a total beginner or just want to sharpen your skills, this digital (or printable!) guide is perfect for learning at your own pace. 

Olive And Lace Studio / Etsy

Olive and Lace Studio is a woman-owned Etsy shop run by Amanda, a wife, mom, and veteran makeup artist creating digital resources to aid your own hair and makeup journey, whether you're a hobbyist or professional. 

Promising review: "I got this for my mom to provide an easy to understand foundation to makeup — she loved it! I love the design and graphics too, very elegant and streamlined." —Tara McMahon

Get it from Olive and Lace Studio on Etsy for $22.20. 

You, after enhancing all those beautiful features of yours:

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Reviews have been edited for length and/or clarity.