What happens when one of the world’s most famous beers meets with a celebrated shoe designer?

The answer is Heinekicks, the world’s first beer-filled shoe.

Beer for your sole

Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken®️ Silver. Heinekicks aren't your everyday shoe, but it’s not every day you get to walk on beer. pic.twitter.com/LefwD5X7if

— Heineken (@Heineken) August 2, 2022

And for beer aficionados in Singapore, the good news is that seven out of the only 32 pairs of Heinekicks to be produced, will be made available later this year.

“Walk on beer,” a recent ad from Heineken, which partnered with Dominic Ciambrone, also known as The Shoe Surgeon.

The sneakers carry Heineken’s iconic green and red colours.

Not only is the shoe’s translucent sole filled with Heineken Silver, but each pair is also equipped with a removable bottle opener.

To celebrate the innovativeness of Heineken Silver, the company collaborated with Mr Ciambrone, known for creating custom sneakers for basketball legend LeBron James, DJ Khaled and musician Drake.