Nvidia CEO Jensen Huang has started selling shares of the company, totaling US$14.4 million from June 20, 2025 to June 23, 2025, according to a filing with the US Securities and Exchange Commission (SEC).

These sales are part of a 10b5-1 trading plan adopted in March 2025, which allows Huang to sell up to US$865 million worth of shares by the end of 2025.

Under this plan, Huang can sell up to 6 million shares, with a total value of US$865 million based on the closing price of US$144.17 on June 23, 2025.

A June 23, 2025 filing shows Huang intends to sell 50,000 more shares soon.

Huang, the world’s 12th richest person with a US$126 billion net worth, has sold over US$1.9 billion in Nvidia shares so far.

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🔗 Source: Bloomberg

🧠 Food for thought

1️⃣ Executive stock plans balance wealth diversification with market signals

Huang’s use of a 10b5-1 plan follows a standard practice among tech executives with concentrated wealth, allowing for systematic selling without raising insider trading concerns.

The SEC created these plans specifically to provide executives a safe harbor for selling shares while avoiding allegations of trading on non-public information 1.

Despite the structured nature of these sales, NVIDIA shares still dropped approximately 3% following news of Huang’s transactions, demonstrating how even pre-arranged sales can trigger investor reactions 2.

This market sensitivity reflects NVIDIA’s position at the center of the AI boom, where executive confidence signals carry significant weight compared to more mature tech companies.

Huang’s plan to potentially sell up to $865 million in shares by year-end represents less than 1% of his total holdings, showing the careful balance executives must maintain between personal financial planning and investor perception 1.

2️⃣ Tech founders’ concentrated wealth creates unique financial management challenges

With approximately $126 billion of his fortune tied to NVIDIA stock, Huang faces the same wealth concentration risk that affects many tech founders 1.

His planned sales follow similar patterns seen across the industry, where executives periodically diversify without substantially reducing their company ownership – Huang still maintains about 3.5% ownership even after his recent transactions 3.

These diversification strategies become increasingly important as companies grow: Huang has sold over $1.9 billion in NVIDIA stock throughout his tenure, yet his net worth has continued to climb due to NVIDIA’s extraordinary stock performance 1.

The timing and magnitude of these sales create a balancing act. If the sales are too large or frequent, they might signal lack of confidence. If too small, they fail to address personal financial risk management needs.

This explains why multiple NVIDIA executives are selling simultaneously, including board director Mark Stevens who sold 600,000 shares for $88 million and has plans to sell up to 4 million shares in total 1.

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