Aug 22 (Reuters) - Some ⁠of Nvidia's largest customers have been told ⁠prices of servers containing its AI chips ‌will rise by more than 15% in many cases with memory chip costs soaring, Bloomberg News reported on Saturday.

The ​price hikes will go into ⁠effect on systems shipped ⁠early next year and will impact systems including those ⁠with ‌the flagship Vera Rubin and Grace Blackwell chips, the report added, citing ⁠people familiar with the process. The increases ​will depend ‌on Nvidia's chip generation and memory configurations, they ⁠said.

Reuters ​couldn't immediately verify the report. Nvidia did not immediately respond to a request for comments outside regular ⁠business hours.

Companies that build servers ​under contract for large data center operators such as Microsoft, Alphabet Inc.’s Google and Oracle have recently ⁠informed their customers of the upcoming increases, the report added.

Nvidia, whose chips underpin much of the AI infrastructure buildout, is set to report second-quarter ​results on August 26.

The ⁠company has become a proxy for the broader AI ​ecosystem spanning chip makers and ‌companies financing the rapid ​expansion of data center capacity.

(Reporting by Disha Mishra in Bengaluru, Editing by Franklin Paul)