Dr Sameh Megrhi, founder of OMИ

By launching this app, Dr Sameh Megrhi, founder of OMИ, aims to both make it easier for non-specialists to choose a perfume and encourage those who gave up on this category to come back. Sameh Megrhi, PhD in computer vision, has worked in the field of AI for 12 years. She registered a patent for this solution out of her own resources. “Although it was created by humans, AI enhances creativity on unexpected levels,” she explains.