LONDON: AI fakery is quickly becoming one of the biggest problems confronting us online. Deceptive pictures, videos and audio are proliferating as a result of the rise and misuse of generative artificial intelligence tools.

With AI deepfakes cropping up almost every day, depicting everyone from Taylor Swift to Donald Trump, it's getting harder to tell what's real from what's not. Video and image generators like DALL-E, Midjourney and OpenAI’s Sora make it easy for people without any technical skills to create deepfakes – just type a request and the system spits it out.