See-now-buy-now, seasonless fashion, and selling on social media are just three of the hurdles on which traditional brands find themselves tumbling in the digital age. Make no mistake, fashion in 2019 is a game for the nimble and adaptable. Take for example Lana Johnson, the Fashion Institute of Technology-trained designer and founder of Insta-famous label Orseund Iris. Growing her millennial business on the cost-free, global platform that is Instagram, Johnson and her young label have found a sizeable following in just over three years, with influencers including Bella Hadid, Emily Ratajkowski, and Nicola Peltz spotted in Orseund Iris.