Paramount, a Skydance Corporation, has appointed Dane Glasgow as its new chief product officer.

Glasgow, who has previously held leadership roles at Meta, Google, eBay, and Microsoft, will report directly to Paramount CEO David Ellison.

In his new role, Glasgow will oversee the company’s product vision and strategy, focusing on digital platforms, immersive storytelling, ad, and AI-powered capabilities.

He will also work closely with Cindy Holland, chief of direct-to-consumer, to ensure alignment across platforms, products, and audience engagement strategies.

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🔗 Source: Paramount

🧠 Food for thought

Implications, context, and why it matters.

Media companies increasingly recruit tech leaders for streaming transformation

Glasgow’s appointment reflects a broader trend of media companies bringing in technology executives to lead their digital transformation efforts. This mirrors what CNBC identified in 2020 as “The Shepherds” – a new class of executives tasked with guiding organizations from traditional cable models to digital streaming platforms 1. His background spanning Meta, Google, eBay, and Microsoft positions him as what Deloitte calls a “kinetic leader” – technology executives who proactively drive organizational transformation rather than just managing operations 2. The appointment comes as streaming services are projected to surpass traditional TV consumption, with digital video expected to reach 4 hours of daily viewing time compared to 2 hours and 48 minutes for traditional TV by 2025 3. Companies with engaged technology leaders allocate 20% of their technology budgets to innovation compared to 15% for baseline organizations, suggesting Glasgow’s role could accelerate Paramount’s innovation investments 2.

Entertainment industry growth creates urgency for product innovation leadership

The global entertainment market’s projected growth from $101.33 billion in 2024 to $201.55 billion by 2033 creates significant competitive pressure for enhanced digital experiences 4. This 7.94% annual growth rate is primarily driven by streaming services adoption and technological innovations, making product leadership critical for market share capture 4. Glasgow’s mandate to drive “innovation across digital platforms, immersive storytelling, advertising, and AI-powered capabilities” directly addresses the technological challenges media companies face in this expanding market. The entertainment industry’s shift toward ad-supported streaming models, with platforms like Disney+ and Hulu reporting high adoption rates for ad-supported tiers, requires sophisticated product development to balance user experience with advertising effectiveness 3. ……