Paris Olympics go for luxury gold with medals designed by French jewellery house
The Star Online - Lifestyle·2024-02-21 21:01
From the podium to athletes' wardrobes, French luxury goods giant LVMH is planning to put high-end Gallic chic at the heart of the Paris Olympics, underlining how sport has become a promotional platform for even the most exclusive brands.
Parisian luxury jewellery house Chaumet, one of LVMH's lesser-known properties, was thrust into the public limelight on Thursday when its design for the medals for the July 26-August 11 extravaganza was unveiled.
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