Pinterest forecasts quarterly revenue above estimates on robust ad spend
The Star Online - Tech·2024-05-01 08:00
(Reuters) - Pinterest forecast second-quarter revenue above Wall Street estimates on Tuesday, expecting a boost from growing advertising spend on the image-sharing platform.
The company has benefited from marketers turning to the digital platform to reach Gen Z users - more than 40% of its user base - and leverage its new AI-driven ad tools and latest ad formats, which offer better user engagement.
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