BEIJING – Pop Mart International Group, a Beijing-headquartered character-focused entertainment company and toymaker, opened its first theme park in Beijing on Tuesday as it seeks its next growth driver and expands its business categories.

Located in Chaoyang Park inside the city’s East Third Ring, Pop Land has displays of its top intellectual property characters including Molly, Labubu, Dimoo, Skullpanda and Pucky, retail shops, catering and interactive plays, in collaboration with Chaoyang Culture and Tourism Group.