Popular bakery Baker’s Brew, now known as BB Atelier, goes into liquidation
Popular home-grown bakery Baker’s Brew Studio, which rebranded as BB Atelier, has gone into liquidation after it was found unable to continue its business because of its liabilities.
The company decided at a meeting with creditors on Aug 31 to enter creditors’ voluntary liquidation, according to a notice of resolution dated Sept 8.
Goh Wee Teck and Lin Yueh Hung were appointed as liquidators to oversee the process.
Separately, Baker’s Brew Studio was sued for negligence by PSGourmet, the company behind restaurant chain PS.Cafe. The case was heard at the State Courts on Sept 1.
The bakery is also the defendant in two other ongoing civil cases.
Business records list Baker’s Brew founder and director Beh Huat Jin and Toh Capital as shareholders of the company, which was incorporated in November 2014.
Baker’s Brew began as a baking studio in Sembawang in February 2015, according to a 2019 post on social recruitment platform Wantedly. It opened its second studio in Upper Thomson in 2016, and a studio-cafe concept at Paragon a year later.
A Google search showed that all these outlets, including one in Great World City, are permanently closed. All four outlets were highly rated, with 4.7 to 4.8 stars, and a total of over 3,000 reviews.
The bakery announced its rebranding from Baker’s Brew to BB Atelier in November 2025.
Manila-based creative boutique Studio After Six, which worked on the rebranding, shared a post about the change on Instagram in July 2026.
However, the bakery’s online presence has gone quiet since May, based on its latest posts on Facebook and Instagram. On Instagram, the most recent publicly visible post in which Baker’s Brew was tagged was also posted in May this year.
Baker’s Brew’s Shopee account continues to list about 40 products, but it is indicated on the platform that the seller was last active about 15 weeks ago.
Product listings also displayed a notice that the seller was “on vacation”. This mode could be set by the store or indicate that it has not engaged in seller activities for 90 days or more, and purchasing of the listed products is deactivated on the platform.
The store has about 3,800 followers and an average rating of 4.8 stars on Shopee.
It has around 40 food products listed on the platform, including a mao shan wang durian coconut origami cake.
The website linked on the bakery’s social media accounts is also unavailable.
Meanwhile, a comment on one of the bakery’s Instagram posts alleged that the company owes a supplier about $29,000. The Straits Times has contacted the account behind the comment. The allegation has not been independently verified.
ST has also contacted Baker’s Brew Studio for comment.
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富贵兴旺 12/09/2026
下午好,凡事都会有开始与结束的时候
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