LONDON — Pressure was mounting Sunday (April 5) on American rapper Ye to be pulled from his headline role at a London music festival this summer, after criticism from UK Prime Minister Keir Starmer.

Pepsi already has withdrawn its lead sponsorship role of the Wireless Festival at Finsbury Park in north London between July 10-12. Other sponsors of the event, including Budweiser and PayPal, are being urged to follow suit.