1. Eos' new Crème de Pistachio Shea Better Body Lotion, which reviewers compare to the iconic TikTok-famous Vanilla Cashmere scent, but with nuttier, cozier, richer notes. If you're looking for a fall glow-up to your skincare routine, this absolutely decadent scent will be just the ticket — reviewers love how well it layers, and compare it to the cult-fave pistachio Sol de Janeiro Cheirosa 62 body mist! 

www.amazon.com

Promising review: "This smells heavenly!! I wore it today with theCheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Get it from Amazon for$9.98. 

2. A set ofbio-collagen overnight face maskswith energy reeeeeeal similar to the $19 Biodance version that has TikTokers in a tizzy. This overnight ~refresh~ helps firm skin, boost elasticity, and minimize pores, with reviewers mentioning a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨. 

www.amazon.com, www.amazon.com

Promising review: "I am so impressed with these collagen face masks! They feel incredibly soothing and leave my skin feeling deeply hydrated, soft, and refreshed. I love using them at night before bed — I wake up with my skin looking plump and glowing. They fit my face well and stay in place without slipping off. I also noticed my fine lines look a bit smoother after using them consistently. These are definitely a new favorite in my skincare routine, and I highly recommend them for anyone needing an extra boost of hydration and firming!" —Traciam2003

Get a pack of four from Amazon for $12.59 (clip the 10% off coupon on the product page for this price). 

3. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. Reviewers especially love how affordable this is compared to creams that often cost three times this $12 price tag (or more)! 

www.amazon.com

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon by how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P. 

Get it from Amazon for $11.97. 

4. A tinted lip balm that's eerily close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, non-sticky "go-to" lippie that's just a step above the "no makeup makeup" look, giving the perfect subtly polished effect. 

www.amazon.com, www.amazon.com

I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference! 

Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC 

Get it from Amazon for $6.99 (also available in the pink honey version, and in a two-pack that mixes both!). 

5. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar  👀. 

www.amazon.com

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $4.16.

6. And Choco Musk Marshmallow Perfume, a riff on the popular original Choco Musk Perfume — this gourmand scent mingles strawberry, vanilla, cocoa, and marshmallow for a fluffy, sweet scent that is soft on the senses and never too cloying. (Psst — reviewers compare it to the $138 Yum Boujee Marshmallow!) 

Amazon

Promising review: "I saw someone advertising this on TikTok, so this perfume oil was an impulsive buy, but I’m actually so obsessed with it! It smells amazing, and it’s still on my skin even after I showered. It reminds me of Yum Boujee Marshmallow by Kayali." —j miller

"This has you smelling like a strawberry and cream dessert topped with marshmallows. The scent lasts for hours and I’ve gotten so many comments on how good I smell! Will be buying a backup for my car and office!" —Jasmine Petry 

Get it from Amazon for $7.97 (available in multiple sets, including a combo 3-pack of Choco Musk, Choco Musk Marshmallow, and Choco Musk Pistachio!). 

7. Billion Dollar Brows Eyebrow Powder fills in your brows as naturally and realistically as the $23 Anastasia Brow Duo version for less than half the price. Reviewers are stunned by how effective this is and how long it lasts, especially at such a low price point. 

www.amazon.com

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Get it from Amazon for $8.79+ (available in five shades and multipacks). 

8. Kitsch's Fly Away Stick — aka, the brand's cheaper answer to the $18 Dae Taming Wand that recently took TikTok by storm. This versatile "mascara for hair" helps you carefully target flyaways, style edges, and smooth frizz without having to deal with the whole shebang of styling cream. 

www.amazon.com, Amazon

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "Love this. It doesn’t leave a white cast after it dries and keeps my flyaways tamed. I like the longer wand. No clumps when you take it out of the tube. Easy to apply to your hair. Good value, especially for the brand. I like the rounded slim tube instead of the hard plastic that I’ve gotten before. Functions as it should without the mess." —Myan Espino

Get it from Amazon for $11.99. 

9. Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when your schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version. 

www.amazon.com

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

10. L'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder knocks other setting powders out of the water — this lightweight blend helps to matte-ify your skin without taking its natural ~glow~, and is an absolute champ at blurring pores and fine lines without caking. (Psst — this is giving the same energy as the viral $25 Laneige Neo Blurring Powder!)  

www.amazon.com, Amazon

Promising review: "This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McGrath 

Get it from Amazon for $12.97+ (available in four shades). 

11. An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors (like the $46 St. Tropez) that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual. 

www.amazon.com, www.amazon.com

Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

Get it from Amazon for $9.97 (available in 16 styles).

12. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding (*without* the $30 Olaplex price tag). All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

www.amazon.com, www.amazon.com

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.50.

13. A Peripera Ink Velvet Lip Tint reviewers compare to Charlotte Tilbury’s $35 Pillow Talk and Nars' $22 Velvet Lip Glide. This one gets bonus points for the softness of the matte color, how buildable and long-lasting it is, and how it doesn't crack or leave skin feeling dry.

www.amazon.com

Promising review: "I know you have seen this on TikTok and wondering if they are worth the hype. They are so just order them. I have so many colors from this brand, they are so easy to apply. Get them." —Milly

Get it from Amazon for $9.90 (available in a variety of shades). 

14. Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors. 

www.amazon.com, www.amazon.com

Promising review: "I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

Get it from Amazon for $3.98. 

15. E.l.f. Sheer For It Blush Tint, the $5 answer to the beloved $26 Benetint that does just as brilliant of a job despite costing five times less. This flush of pigment for your lips and cheeks is perfect for those lightweight, "no makeup makeup" looks that are especially key on a day when the sun is showing no mercy. 

www.amazon.com, www.amazon.com

Promising review: "The Sheer For It cheek and lip tint is amazing! It's surprisingly long-lasting for a more sheer product (but it is definitely buildable). I bought the shade Cherry Cola which is a beautiful, warm, reddish-brown tone. So excited to try the rest of the shades! I highly recommend!!" —Amy Pomykal 

Get it from Amazon for $5 (available in four shades). 

16. A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil' ~~expensive~~! 

Amazon, Emma Lord/BuzzFeed

I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry. 

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in two other scents). 

17. Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop  and $36 Brush On Block! 

www.amazon.com, www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle

"I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james

Get it from Amazon for$16.99. 

18. A set of biodegradable ultra-soft face towels inspired by the much pricier $18 Clean Skin Club version — a lot of folks with sensitive skin and acne *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. 

www.amazon.com

Promising review: "All my life I've used a rag for cleaning my face. I started having breakouts. I saw this on TikTok so I decided to purchase. Since I've been using these, I no longer have breakouts. The towel is soft to the skin and works very well since I have sensitive skin. I will most definitely purchase again." —India Freeman

Get a set of 50 from Amazon for $12.99. 

19. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips, like the $45 Crest White Strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.

www.amazon.com

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Get a two-pack from Amazon for $9.33. 

20. Dossier's "Ambery Vanilla" perfume any fans of YSL's $95 bottle of Black Opium will want to snap up, FAST. This compelling, subtly layered blend of mandarin, vanilla, pink pepper, jasmine, and cedarwood is a beautiful all-seasons signature scent that reviewers can't stop raving about — especially because it has such great staying power throughout the day. 

www.amazon.com

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "Gorgeous scent! I love perfumes, and I’m super picky. I either love or return. This scent is gorgeous. Smells a bit sweet but not overly sweet, not super vanilla, just a hint of it with sophistication. Very soft and sultry. I applied moisturizer (thin, thin layer of Vaseline) and then sprayed perfume. It stayed on my skin for probably over eight hours. I checked my sweater the next day you could easily smell it on my sweater. Definitely worth the money." —Amazon Customer

Get it from Amazon for $29+ (available in two sizes). 

21. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes (and a much cheaper alternative to the viral$26 Blinc version). This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

22. L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours. 

www.amazon.com, www.amazon.com

Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago

Get it from Amazon for $10.98. 

23. A set of super affordablehydrocolloid nose pore patches(compare to the $16 Mighty Patch equivalent) that will make you go "boy HOWDY" when you see how much gunk collects on them overnight. Reviewers swear by these for gently lifting out sebum from pores and pimples and minimizing their appearance! 

www.amazon.com, Amazon

Peach Slicesis a small business that specializes in affordable skincare products. 

Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time I still had some oil and gunk in my pores but the second time I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller and my nose is smoother." —Sarah Cavasos

Get a pack of seven from Amazon for $9.98. 

24. Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. 

www.amazon.com

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.77+ (available in two sizes, a mist style, and four other formulas).

25. E.l.f.'s Squeeze Me More Lip Balm Duo with some real "Laneige, but make it cheap" energy. This mango and watermelon duo is actually the oh-so-tropical remix of the brand's wildly beloved Squeeze Me More Lip Balm that came out last year, so reviewers are already obsessed with how lightweight, hydrating, and deeelicious these go-to balms are. 

www.amazon.com, Amazon

Promising review: "My favorite lippie. I am absolutely in LOVE with E.l.f. products. The consistency is rich and stays on your lips for hours. Considering the cost, these have quickly become my go-to lip product." —Paula Johnson

Get it from Amazon for $8 (and check out five other flavors, including Vanilla Frosting, here!). 

26. MagicMinerals AirBrush Foundation, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $19.99 (available in 12 shades). 

27. A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a punch as powerful as the $30+ versions — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration. 

www.amazon.com

Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D. 

Get it from Amazon for $9.98. 

28. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like the $36 Farmacy Green Clean, Dermalogica, and Elemis! 

Amazon, www.amazon.com

Juno & Co. is a small business specializing in personal care and skincare products. 

Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1-2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer

Get it from Amazon for $14.99. 

29. Catrice's Magic Shaper Face Cream Paletteas an $8 alternative to the $88 (!!) Makeup Forever Palette. This includes a range of highly-pigmented, super blendable shades to help you contour, highlight, and bronze on days when your Gcal just say "GO GO GO" all the way down. (Psst — this is the same brand behind the TikTok-famous $6 Under Eye Brightener, so you know they mean business!) 

www.amazon.com, Amazon

Check out a TikTok of the Magic Shaper Face Cream Palette in action. 

Promising review: "I love this palette. The blush is so pigmented and so are the bronzers. Good travel size. I am a professional makeup artist who travels weekly and it’s easy to throw into my touch up kit for backstage too, as it doesn’t take up much room and is very light." —Deja Victoria Seif

Get it from Amazon for$8. 

30. The Face Shop's Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use. 

www.amazon.com

Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn’t work, it isn’t a huge deal. I’m never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT'S GOOD because it’s BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven’t tried it, I soooo highly recommend." —Lingaling

Get it from Amazon for $9.99+ (available in two sizes). 

31. A multipurpose blush stick reviewers compare to the$18 Pixi Beauty version — this version may be cheaper, but it's also easily buildable, blendable, and perfect for that light, dewy, "kissed by a happy pink cloud" look. 

www.amazon.com

Promising review: "I bought this and my daughter immediately tried to steal it because she thought it was the real thing. Ha! This is so easy to use and a little goes a long way. This will last for a while. And was a fraction of the price of the brand name." —Amazon Customer

Get it from Amazon for $6.99 (available in three shades). 

32. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering the full-size price of its competitor, the $54 Dr Jart+ Cicapair Color Correcting Cream. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. 

www.amazon.com, www.amazon.com

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $9.98 (available in six styles). 

33. Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ to your beauty routine without breaking the bank (or compromising your skin!). 

www.amazon.com, Amazon

Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don’t need to use much. Reasonably priced for the amount. I would say buy it." —Incognito

Get it from Amazon for $5.99. 

34. Moodmatcher color-changing lipstick, an affordable WinkyLux alternative that not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power even after meals and breaking a sweat. Look at that lil' green lipstick go!! 

Amazon, www.amazon.com

Moodmatcher is a small business that specializes in color-changing lipstick. 

Promising review: "This color is beautiful, and shows up differently on everyone. This thing that I like most about this product, is that it stays on all day even through eating several meals. I have to use a microfiber cloth to remove it at night!" —Rasheda

Get it from Amazon for $6.59 (available in 10 shades). 

35. A six-piece (!!) set of high-performance matte lipsticksat a *fraction* of the price of its competitors that stays the heck put without drying or cracking your lips by the end of the day. (Seriously, reviewers are DRAGGING major brands in their comments, these are so cheap and effective.) 

www.amazon.com, www.amazon.com

Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $8.49.

Reviews have been edited for length and/or clarity.

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