AT a time when consumers are increasingly discerning and have access to a world of choices, brands across sectors have become more intent than ever to set themselves apart. Driven by a growing demand for experience- led offerings, many are placing a higher priority on retail design to enhance customer engagement and build loyalty.

From interactive retail stores to museum-like food and beverage (F&B) outlets, businesses are investing in novel and memorable environments that are extensions of their brand identities. And when it comes to experiential, exploratory commercial spaces, few do it quite like design firm Spacemen.