Quibi tests market for quick-hit videos with A-list stars
Quibi stands for ‘quick bites’ and is backed by a US$1.8 bil investment. (Facebook pic/Quibi)
LOS ANGELES: LeBron James, Liam Hemsworth and other celebrities starred in a new type of quick-hit entertainment that debuted on Monday to a changing media market as Americans sheltered at home to help fight the coronavirus.
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