Swiss watch brand Rado has further expanded its footprint in Malaysia with a stunning new boutique at The Exchange TRX Kuala Lumpur, quick on the heels of its flagship store debut in Pavilion Kuala Lumpur a little over half-year ago.

Nestled in the heart of Kuala Lumpur’s financial district, The Exchange TRX store marks a bold step for Rado, embodying a pioneering “concept store” approach envisioned by Rado chief executive officer Adrian Bosshard.