SOCIAL media may not be the best place to learn about family dynamics, but the presence of popular hashtags like #MarriedSingleMum and #NoDustySons are shining light on the unequal physical and mental load in managing a family.

#MarriedSingleMum accompanies videos about a mother trying to juggle household tasks and kids, with no one to help her. Meanwhile, teacher and mother Payal Desai popularised #NoDustySons in videos where she teaches her son cleaning and manners, even skincare, with the hope that he grows up to be involved and compassionate.