Rap star Kendrick Lamar’s $1,760 bell-bottom jeans steal Super Bowl half-time show

Kendrick Lamar wore jeans from French fashion house Celine at his Super Bowl half-time show. PHOTO: AFP

Jacob Gallagher

UPDATED Feb 11, 2025, 06:30 PM

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NEW YORK – Could it be that the lasting impact of will be the return of bell-bottoms?

At half-time of a fairly dull game (unless, well, you are a Philadelphia Eagles fan) on Feb 9 in New Orleans, the American rapper materialised onstage, flanked by dancers in monotonal outfits of either blue, red or white, dressed in clothes that clearly represented team Lamar.

The 37-year-old’s varsity jacket, custom-made by Martine Rose, a British designer known for her witty and warped sportswear, was coated with patches to please the Lamarologists in the Superdome.

The front read Gloria, seemingly a reference to the last song on his latest album GNX (2024). The back had a “pgLang” insignia, the creative agency Lamar co-runs with American film-maker and record producer Dave Free.

There were other delectable elements to his outfit: a tilted fitted cap with a feather brooch pinned on the side, as well as a conspicuous “a” chain that some online took to be a head nod to the villainous “A Minor” line in Lamar’s Grammy-winning diss track Not Like Us (2024). It was a line that the stadium hollered in unison at the appointed time.