Relocation startup Moovaz acquires SPH’s The Finder to build its digital community
Singapore-based human mobility and relocation company Moovaz today announed that it has signed an agreement with Singapore Press Holdings (SPH) to acquire its expat-focussed publication The Finder in May 2020. The company plans to add content for the purpose of community-building to its digital-first relocation service.
The acquisition will involve Moovaz taking over the running of the leading content brand’s assets, including The Finder’s quarterly print and digital magazines, The Finder Kids supplements, web content, social media content, and more in Singapore and Malaysia where it has a presence.
The Finder claimed to be the longest-running publication for expats in Singapore, providing more than 300,000 users with timely tips, ideas, and inspiration of what to do and buy and where to go in Singapore and around the region.
Moovaz just recently announced its US$7 million Series A funding round and has goals to expand The Finder’s reach to its own relocation clients and beyond.
The two brands will build an ecosystem of end-to-end logistic and lifestyle services, catered to the global-local consumer, as they relocate globally and settle into local communities.
On the new acquisition, Lee Junxian, Co-founder and CEO of Moovaz, said, “Global locals are a community of people with freedom imbued within their souls. What struck us the most about The Finder is how authentically its brand and content has resonated with this community for the past quarter of a century. We were drawn to its rich history as well as its colourful, unadulterated content.”
The Finder Editor-in-Chief Sara Lyle Bow will be moving with the brand to Moovaz as Director of The Finder and Head of Community.
In consideration for the acquisition of the Finder, SPH will become a shareholder of Moovaz and collaborate on the latter’s regional outreach efforts, utilising its media platforms.
The Finder and Moovaz will also host their first Expatpreneur eAwards in July 2020, to honour successful expat-owned businesses who help people live well in Singapore.
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Image Credit: Moovaz
Singapore Business Finance
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