Speaking on the phone as she was driving through Manhattan, Emily Weiss turned the conversation to cocktails while discussing the fragrance offerings from Glossier, the beauty brand she founded 10 years ago this month.

Its first perfume, You, introduced in 2017, has a formula that is intended to smell a bit different on everyone. Glossier has said it sells units of the scent every 20 seconds. Building on its popularity, the company has released two follow-ups: You Doux, a version with notes of violet and palo santo, and You Rêve, which has sweeter elements like buttercream and toasted almond.