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Reviewers Are *Very* Fond Of These 15 Products From Tarte

Including the TikTok-viral concealer with over 26,000 5-star reviews and a tubing mascara that many reviewers called the best they’ve ever used.

Posted 7 hours ago

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by Jamie Sanders BuzzFeed Contributor

I have been a BuzzFeed Shopping contributor since 2025, focusing on fashion, beauty, and home goods, and have been featured over the past two decades in InStyle, People, Apartment Therapy, Well+Good, Shape, Today, AOL, and Insider.

1. A famous Shape Tape concealer I spot every dang time I scroll my TikTok FYP! It's just begging for the chance to become a superstar in your makeup routine. You can use it to conceal undereye circles, blur the appearance of fine lines, and hide blemishes, and it lasts for up to 16 hours with minimal budging, flaking, or creasing. Not to mention it comes in a whopping 50 shades!

Tarte

Promising review: "Where has this product been all of my life? I struggled to find the perfect concealer that would get rid of my dark circles, that was easy to apply, that would last all day, that was natural, and that matched my skin color. This is the BEST concealer, highly recommend, worth the price!!!!!" —Mariah

Price: $15+ (available in two sizes and 48 shades)

2. And a full coverage Face Tape foundation that must have been brewed up in a cauldron somewhere, because it doesn't feel heavy. It helps cover redness and blemishes, smooth rough texture, and minimize the appearance of fine lines and pores. It's almost like this will be the ~foundation~ of your entire makeup look. (Yes, pun most definitely intended.)

Tarte

Promising reviews: "This is my favorite foundation, and I have used it for years! I always get so many compliments on how good my makeup looks! I always point people to this, and they love it!" —Savannah H.

"I first bought this foundation a couple of months ago, and recently reordered it in a darker shade for a trip to Mexico because my skin will tan. I’ve paid far more for other foundations, but have never loved one more! I’ve had people ask what's different about my skin. I pull out my Tarte foundation!!" —Brenda S.

Price: $18+ (available in two sizes and 51 shades)

3. An eyeliner that's basically a miracle-worker imo — it can be used in so many different ways! Winged-out, smudged, on the waterline, or tight along the lashline are all doable with this handy-dandy lil' stick, which means it's basically becoming my BFF right this very second.

Tarte

Promising reviews: "Love this design, great pigment and easy to apply." —Veronica

"My new favorite eyeliner! Never have I experienced an eyeliner quite like this, it can be put on extremely thin or thicker to suit whatever the occasion!" —Kari J.

Price: $24 (available in three shades)

4. An eyeshadow palette with six gorgeous shades of brown and gold. I'm always on the lookout (pardon the pun) for shadows I can use day or night, and these? THESE? They are most definitely IT!

Tarte

Promising review: "I’ve been using this palette for years. It’s the best palette for everyday wear. The shadows blend easily for a light daytime look or a smoky night look." —Niki

Price: $25

5. A mascara I've had in my makeup arsenal for OVER 20 YEARS, people! 😱🤩 I love mascaras that make my lashes so long they hit my glasses — while simultaneously remaining clump- and flake-free — and this is one of my all-time faaaaves. Not to mention the purple snakeskin-esque packaging is SO DANG CHIC.

Tarte

Promising reviews: "I’ve been using this mascara for like 10 years and haven’t strayed. My fav." —Vasiliki D.

I have tried many brands and types of mascara, and I always come back to this one. Loyal fan of this one. Doesn’t flake or irritate my eyes. Always makes my lashes stand out." —Cheryl S.

Price: $15+ (available in two sizes and two shades)

6. Or a tubing mascara to simultaneously coat and define your lashes in an instant! It's like lash extensions, but better, because it's actually YOUR LASHES. Not to mention it's sweatproof and clump-, flake-, and smudge-free. Is this a miracle worker in a tube or what?

Tarte

Promising review: "I had heard about this mascara for a long time and finally tried it. What had I been waiting for?! This mascara is AMAZING! I love it! It goes on quickly and stays on, even when I work out in a sauna. I love it! I will never use anything else." —Stephanie M.

Price: $15+ (available in two sizes and six colors)

7. A maracuja lip oil formulated with over 15 oils and more than 10 superfruits to leave your pout looking glossy, glossy, GLOSSY. 💋 I am OBSESSED with lip oils, and this one promises to leave your lips absolutely dripping with gorgeous color. Sign. Me. Up!

Tarte

Promising review: "I love this lip oil! The color is gorgeous, it’s very beautiful, and it has so much shine. It looks amazing on the lips, with lots of shimmer!” ✨💄" —Tania O.

Price: $15+ (available in two sizes and 17 shades)

8. A colored clay under-eye corrector for times when you've pulled an all-nighter or just tossed and turned without getting a wink of shut-eye — and no one needs to be the wiser, thank goodness!! 👀 It works to conceal dark circles, even skin tone, and remove puffiness, thanks to a lil' extra pep of caffeine. (It's not just for your coffee!)

Tarte

Promising review: "I have tried EVERYTHING to hide under-eye darkness and fine lines. Nothing looks natural and lasts. I finally gave in to the viral Tarte under-eye corrector. So glad I did. This not only covers the blue undertone under my eyes but also lasts all day. It doesn’t set into the fine lines as others do. I apply this first, then if I need to, I add a tiny bit of concealer on top." —Marmec7

Price: $32 (available in four shades)

9. A SPF 30 tinted moisturizer to simultaneously add the perfect lil' hint of color, provide protection against harmful UV rays, and blur the look of your pores — which basically gives you the appearance of having a built-in photo filter. Plus, after rewatching all 10 seasons of Smallville recently, the name can't help but make me think of the Red Blue Blur, so suffice it to say I'm buying it RIGHT NOW.

Tarte

Promising review: "I do not like any cream or makeup that feels heavy. I can’t even tell I have this BB cream on! The coverage is great, too. It’s very natural looking and evens out skin tone. I also have very sensitive skin, and this is not irritating." —Carly B.

Price: $18+ (available in two sizes and 18 shades)

10. A bottle of maracuja oil you can use on your skin, hair, and nails — gotta love a multitasker, amirite?! It helps moisturize, hydrate, and otherwise nourish any areas that may need it, thanks to essential fatty acids and vitamin C. Ooh la la!

Tarte

Promising reviews: "Love Tarte's maracuja oil! It's super hydrating, absorbs quickly into the skin, and leaves it perfectly moisturized with a lustrous glow. Perfection. It's also great for hair. Add a little to dry areas and ends, and the hair just drinks it in and makes it look shiny and healthy. Absolutely FABULOUS — thank you, Tarte!" —Jili P. 

"This oil is amazing! Great for frizz, flyaways, added shine, and healthy-looking hair. It also has a great smell to it, and I've been using this for years...love it!!" —Veronica E.

Price: $49 

11. A Shape Tape concealer stick if you love everything Shape Tape and want to add another product from the collection to your routine. Why not make it this convenient stick with a diamond-shaped tip and creamy, buildable formula?! It helps to hide dark circles and blemishes without creasing or caking for up to 24 hours — that's A SOLID DAY, people!

Tarte

Promising review: "The color match and coverage of this product are amazing. It covers any dark circles and splotches and dots, and it just looks beautiful. It also does not settle into any fine lines and looks really good on skin." —Alicia C.

Price: $32 (available in 46 shades)

12. A Sculpt Tape contouring bronzer you twist, squeeze, dot, and blend. So simple, right?! And then...and then...voilà! Definition in all its sculpted glory.

Tarte

Promising reviews: "I have dozens of different bronzers, and this is hands down my favorite! The liquid goes on so smoothly, blends beautifully, has great color, and leaves my skin with a glow." —Teresa P.

"It blends amazingly, and the color is really beautiful." —Beatriz L.

"I first tried Sculpt Tape when I did trial makeup for my wedding and immediately loved it! I got some for myself, and it has become part of my everyday makeup routine! Love!!" —Hannah M.

Price: $18+(available in two sizes and 20 shades)

13. A vitamin C-infused eye treatment so no one needs to know you couldn't fall asleep last night and only got, like, a full 40 minutes (which Buddy the Elf might love, but me? Not so much). It works to smooth, brighten, and hydrate your under-eye area, so those pesky dark circles can go POOF!

Tarte

Promising reviews: "I’ve used this product for at least five years, and any time I’ve quit using it, I feel like my under eyes look more 'aged'. This really seems to help with the fine lines and hydration of my under-eyes, and it just tightens everything up. It’s one of my holy grail daily products!" —Monica P.

"This is my second jar! It has a subtle shine that deflects light and gives the eyes a pop. Dark circles are invisible with this eye cream. Please never discontinue this product!" —Susan T. 

Price: $22+ (available in two sizes)

14. A creaseless mineral powder sunscreen formulated with SPF 30 to not only provide protection from the sun's harmful rays, but ALSO help set your makeup looks for up to 16 hours! The brush applicator makes applying and reapplying so easy, and it can be used on your scalp and body, too.

Tarte

Promising review: "I’ve been using the Tarte Creaseless SPF 30, and I absolutely love how practical it is. It’s a lightweight mineral powder that leaves my skin looking smooth and natural without feeling heavy or settling into fine lines. What I love the most is that it not only sets my makeup, but also provides sun protection, making it perfect for touch-ups throughout the day. If you’re looking for a fresh, soft finish with an added skincare benefit, this is definitely a must-have in your routine." —Barbara d.

Price: $37 (available in two shades)

15. A blush duo I'd honestly already be completely obsessed with BECAUSE IT LOOKS LIKE A LITTLE MACARON! But then it has to go and be downright incredible with a powder side and a cream side, so your cheeks can flush with the best of ’em. I mean, can you EVEN?

Tarte

Promising review: "I love this blush combo so much! I have five colors. My favorite is the 'toasted coconut.' It's perfect for light complexions. Next is 'strawberry bliss,' and so on. All but one of the colors I own are slightly glowy. The 'honey blossom' is pretty glitter-heavy, but the cream portion is beautiful. If you like to sparkle to the heavens, that's your girl. The deepest shade I own is 'birthday cake.' I have to go very light-handed with that one. They are all stunning." —Candy S.

Price: $38(available in seven shades)

Still searching for the perfect addition to your beauty routine? Try these:

* Beauty Products So Good At Their Jobs That Even Beauty Cynics Will Be Impressed

* Multifunctional Makeup Products For Self-Proclaimed Lazy People

* Beauty Products To Help You Get Ready Quickly And Efficiently

* Beauty Products That Will Add An Extra “Wow” Factor To Your Routine

* Beauty Products To Invest In Because They’re #WorthIt

Plus, finds from Amazon and Soko Glam.

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Reviews for this post have been edited for length and/or clarity.