1. A TikTok-famous overnight collagen mask so you can give your parched skin a giant gulp of hydration while you catch some Z's. It'll also help reduce the appearance of enlarged pores while firming the skin and boosting elasticity. Wake up and peel it off to reveal visibly tighter, smoother skin that looks so good, you'll have no choice but to shout "Abracadabra!" as you do it.

www.amazon.com

Check out a TikTok of this mask in action.

Most reviewers recommend doing this treatment once per week. 

Promising review: "I am not too big on skincare, but I have been following this mask's hype on digital platforms. A couple of months back I ordered since the price tag is not bad. I live in Arizona, and it gets really dry here; this mask worked like magic. Helped me combat the dryness. The best part is you don't have to use it daily (unless you want baby skin). I use it once every week and it keeps my skin plumped the whole week. I take this with me during travel and put it while I am on the plane to not have jetlagged skin after. This review is coming from a toddler mom and a full-time worker, so you can imagine how much limited time I have for myself." —Ms. W

Get a four-pack from Amazon for $19 (also available in a 16-count and in one other style). 

2. Medicube's dual-textured toner pads, which are super easy to use and come soaked in lactic and salicylic acid. They'll gently exfoliate your skin and reduce the visibility of those pores you wish you could just wave a magic wand at.

www.amazon.com, www.amazon.com

Promising review: "So this product is completely worth the money. The quality is amazing. I didn’t notice any smell after a few seconds of using it. My skin was smooth and bright but not sticky. It works like magic. I have sensitive skin, so I can’t use this product too close to my nose, but in the rest, it's amazing!" —Isabela L

Get a pack of 70 from Amazon for $18.90 (available in four other styles). 

3. Good Molecules Yerba Mate Wake Up Eye Gel, aka fuel for your eyeballs that'll keep those "you look tired" comments at bay. This cult-fave beauty find can help reduce swelling and puffiness around the eyes with hyaluronic acid and caffeine. Don't let your tired eyes ~sleep~ on this product for a moment longer.

www.amazon.com, www.amazon.com

Promising review: "I have been using this eye gel for a couple of weeks now and let me tell you. If you are using it consistently, it will transform your under eyes! My eye areas look and feel so bright, plump, and youthful! It has helped diminish my dark circles and fine lines...they are now nonexistent. It's like magic in a tube! It's also very lightweight and moisturizing with absolutely no scent! It has great ingredients that are really good for your skin! I'm extremely satisfied and recommend 1,000%!" —Brittany Crandall

Get it from Amazon for $5.98.

4. Mielle's (TikTok-famous) Rosemary Mint strengthening oil — this biotin-infused formula can strengthen hair, smooth split ends, and hydrate dry scalps. It promotes growth at the root and is perf for 3a–4c hair types. Oh, and reviewers swear by it for eyebrows, too!

www.amazon.com, www.amazon.com

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising reviews: "Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)" —Claire Blanchard

"I hardly write reviews...but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week...just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this...hats off!!" —Dee 

Get it from Amazon for $9.79.

5. A wildly popular Laneige lip mask that reviewers cannot stop raving about and with good reason — it's packed with vitamin C, coconut oil, shea butter, and antioxidants. It'll have your lips feeling perfectly moisturized and  ~supple~ all while you sleep. Simply slather it on before bed and you'll wake up refreshed with a super-soft pout!

www.amazon.com, www.amazon.com

BTW some people use it as a daily lip balm or lip protectant over their lipstick, too!

Laneige is an Asian-owned brand that has been in the beauty game for years. (Seriously, since the '90s!) The luxury brand prides itself on being affordable, too, and has many fan-favorite products because of it.

Promising review: "I have no idea what Ingredient(s) are making this stuff MAGIC. I have tried it so many lip, hydrating masks, bombs, and chopsticks from all of the name brands, but there is truly something special about this lip mask. I have no idea what it is, but it feels DIFFERENT. The texture is HEAVENLY. The scent is light and yummy. It’s the perfect lip mask. 10/10" —Monique and Lucas

Get it from Amazon for $24 (available in seven scents and in sets).

6. A powerful callus remover if the thought of repeatedly scrubbing or filing your feet is simply too much to handle. It removes the calluses and hydrates your feet for enchanting results *without* an uncomfortable visit to your manicurist.

www.amazon.com, www.amazon.com

Just presoak feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Want to know more? Check out our full Lee Beauty Callus Remover write-up!

Promising review: "This thing is really what everyone said it is: MAGIC. I cannot believe, after one use, the results of my calluses. Just years and years of pain shaved down without any surgical treatment! WOW! I seriously have no words. If I could give this product 1 million stars, I would. If you’re someone who’s had callused feet for years, PLEASE BUY THIS!" —jess 

Get it from Amazon for$7.99+(available in three scents and as a two-pack).

7. A fragrance-free CeraVe eye cream, which is a non-greasy formula with the power to reduce dark circles and puffiness. It was developed with dermatologists and contains a blend of smoothing ceramides and hydrating hyaluronic acid!

www.amazon.com

Promising review: "I have a whole six-step morning skincare routine that includes this and three other CeraVe products (toner and sunscreen are other brands), and they all work wonders for my skin. This under-eye cream is magic for puffiness and dark eye circles. Buy it and use daily ... you'll love it!" —Georgia Harrison

Get it from Amazon for $14.44.

8. And CeraVe Retinol Serum to help refine your skin's texture and tone over time. This lightweight serum uses encapsulated retinol to gently reduce the appearance of pores and acne-related marks. If you've been too scared to try retinoids until now, this is a great place to start.

www.amazon.com

And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin. 

Promising review: "This product is magic in a bottle!!! I have been struggling to find a good skincare routine that will remove my acne scars and dark spots on my face. I will forever buy this product! I’ve only been using this for two weeks and noticed a huge difference right away! I am so excited to clean my face in the morning and night now! I also bought the Cerave hydrating cleanser, moisturizer, and eye cream, and they have been amazing as well! CeraVe is the best! Don’t think twice about this product, just buy it!!!" —mallory brook bravo

Get it from Amazon for $18.68.

9. A high potency Eight Saints "Up The Anti" Night Cream that'll do all the heavy lifting while you indulge in some beauty sleep. It's made with protein peptides that may help stimulate collagen production for firmer skin with improved elasticity. Don't forget about niacinamide for fading dark spots and discoloration and hyaluronic acid for upping moisture.

www.amazon.com, www.amazon.com

Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products.

Promising review: "Having intermittent bouts of eczema, and occasionally resorting to a topical steroid around the sensitive area near my eyes just felt dangerous, but that's the only thing that helped when the dryness became extreme. Enter Eight Saints. Within a few weeks, the gentle and effective potion started working their magic. And the scent? Dreamy. It's a little heavier, but not greasy and definitely soaks in nicely. I read that people commented about skin feeling plump, and I supposed that's accurate. I would also say my skin feels nourished from the time I apply 'til right when I wake up. It's nice finding a product and routine that relieves my dryness and I'm feeling confident that this new moisturizer is just what I needed. So far, it's a great combination for my skin. Thanks, Eight Saints. I appreciate your commitment to creating a clean, useful skincare line, and especially your Discovery Kit! I'd recommend Up the Anti, Cloud Whip, Seeking C, and Night Shift, as these are the ones I like best. Definitely worth checking out the kit to see what works for anyone interested." —Amazon Customer

Get it from Amazon for $34.

10. Or a deliciously ~juicy~ Glow Recipe Watermelon Glow Sleeping Mask formulated with 2.5% pH-balanced AHA complex to gently exfoliate and *seven* weights of hyaluronic acid to plump and hydrate. It's also rich in peptides to visibly firm the skin and niacinamide to brighten and even your skin tone. Basically, you'll wake up feeling like you just had a facial without spending a fortune on one. Sorcery? Maybe.

Sephora

Promising review: "I’ve been using this for a few weeks now and I’m in love with it and the results it provides! Glow Recipe is one of my favorite brands, so I was so excited about this launch! This is a magic product, which literally works overnight! It helps the skin exfoliate, hydrate, and brighten! You instantly see results the next day! It’s definitely a must for me and I would recommend this to all skin types!" —sidrahwhoa

Get it from Sephora for $21+ (available in two sizes) or Amazon for $40.

11. A bottle of Elizavecca hair treatment — it uses collagen ingredients and protein extracts when your goal is to restore over-processed hair. Dull, dry strands are about to go POOF before your very eyes *and* you won't have to spend quadruple the cost on Olaplex.

www.amazon.com, www.amazon.com

Simply apply it on wet hair after a shampoo, wait five minutes, and rinse it out. It's designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Get it from Amazon for $7.60.

12. Brazilian Bum Bum body cream, a top-rated lotion featuring guarana extract, coconut oil, and caffeine to help smooth and tighten your skin. Plus, it basically smells like sunshine in a jar so you won't even have to bother with perfume. 

www.amazon.com

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "I've only been using this for four days and can see a slight difference in the appearance of my cellulite. I have a deep dimple in my left butt cheek and I can already tell that it's shrinking and smoothing out. I've used very expensive creams, oils, and lotions but after four days I already see more results with this product. To make it even better, the scent is amazing! I use it all over because it makes my skin so soft even the next day." —ChelseaK

"This stuff is magic! It smells amazing. Lasts for the entire day. Doesn't feel greasy. Goes on smoothly. I will definitely be reordering!" —Skittles79

Get it from Amazon for $24+ (available in three sizes).

13. Or a retinol body lotion that can minimize wrinkles and textured, crepey skin with the help of dermatologist-recommended ingredients, like retinol and ferulic acid to promote skin cell turnover. Plus, you can use it pretty much anywhere thanks to the non-greasy formula!

www.amazon.com

Promising review: "INCREDIBLE BEAUTY PRODUCT!! Works like magic! I am 66 years old and after using this moisturizer for only four days, I have not needed to use foundation makeup. This Medix retinol cream is a serious game changer!" —Nancy C. Trussell

Get it from Amazon for $19.99 (also available in a two-pack and in various other scents/formulas).

14. OR! Gold Bond's firming neck and chest cream, which can also be used on the face to give your dehydrated skin a major hit of moisture. This fragrance-free formula is loaded with aloe, salicylic acid, and jojoba oil to help improve your skin's texture and elasticity so it's smoother and more supple! Reviewers can't get over how fast it works.

www.amazon.com

Promising reviews: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It’s not only soothing, but it also feels like it’s really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It’s become a must-have in my skincare routine." —JAcosta

"Wow! This cream is like magic! Kid you not, I've only been using it for a couple of weeks and the wrinkles on my neck and the slight double chin is almost completely GONE! I even noticed a huge change in the first week. Get this! It works!! I'm adding more to my cart rn before the price goes way up lol." —Ashley Nicole

Get it from Amazon for $11.97.

15. A holy-grail Paula's Choice Salicylic Acid Exfoliant — you'll take care of blackheads *and* leave your skin feelin' super smooth. It's packed with 2% BHA (beta hydroxy acid) to unclog pores and remove dead skin cells. It also has green tea leaf extract to soothe the skin. Reviewers with ALL skin types love it, including those with sensitivities, acne, redness, and more! Now that's magical.

www.amazon.com

Promising reviews: "I don’t know what sorcery this is or what kind of magic is included, but I can tell you this has changed my skin. I am in my late '50s with horrible oily skin. I have never taken care of my skin, but I bought this after reading a review, and HOLY COW. This is the REAL DEAL." —cynthia williamson

Get it from Amazon for $14+ (available in two sizes and as a bundle).

16. I Dew Care's dry shampoo powder, which is a *non*aerosol option made with Korean ginseng to revive limp, greasy hair and add volume. It's a fine, hypoallergenic powder that absorbs oil, sweat, and dirt to help locks stay fresh longer. One reviewer describes it as "sorcery" and tbh, I get it.

www.amazon.com, Amazon

Promising reviews: "I almost want to gatekeep. By far THE best dry shampoo I’ve ever used — not sure how this sorcery works, but I’m obsessed!" —Robertson

"I originally bought this for a month-long trip to Australia (that began with five days of camping without much time to stop by a store). I wanted something small and non-aerosol (because, travel), and hate applying powder by hand and didn't want to bring an application brush. The application sponge is great, and the powder itself is also magic. I was a DAILY hair washer most of my teenage and adult life, but now I can go an entire WEEK with this stuff (and other mindful habits like night braids). I really love it."—Bre

Get it from Amazon for $17+ (available in seven shades and in multipacks).

17. E.l.f's Lash XTNDR Tubing Mascara because your lashes deserve the best and you don't wanna waste your time with dry, clumpy formulas. This one is perfect for thin, delicate lashes — the lightweight tubing technology wraps around your eyelashes for a smudge-proof lift. Plus, it's super easy to take off at the end of the day without tons of harsh scrubbing.

Emma Lord / BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

My colleague Emma Lord can vouch for this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Promising review: "This product is so good that I almost couldn't believe it! Since it is a 'tubing' mascara, it has a bit of a learning curve on application, but if you follow the directions and apply it from base to tip of lash, it is like magic. I've tried so many mascaras and this is the best one ever. It stays put, but it is also very easy to remove with no black eyes left behind. The pricing makes it even better. You'll love this." —Rosemary Breehl

Get it from Amazon for $7 (available in three shades).

18. A pack of two Venus Visage teeth whitening pens that'll help get rid of stubborn stains you've tried literally every other potion, spell, and curse on. I'm talking wine, coffee, and tea stains, people! It's painless, effective, *and* mint-flavored. 

www.amazon.com, www.amazon.com

Promising review: "Hardly ever do I review, but this time...sheesh! This product blew me away after only three uses! First off, the ease of use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard, etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush, which is actually the size of a tooth and you just brush-stroke on dry teeth as you are smiling! It dries on, and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said, WOW, your teeth look amazingly white. I'm a smoker/tea drinker/coffee drinker, too! What's even more awesome is the price! Two pens for such an amazingly low price. If I could give this 1,000 stars, you would have earned 1,001, know what I mean?!" —Lisa Edwards

Get a pack of two pens from Amazon for $18.95 (also available in packs of four or individually).

19. Blume's hydrating Meltdown acne oil so you can reduce breakouts *without* drying out your skin — how have you lived without this until now? It contains blue tansy, black cumin seed, rose hip, and tamanu oils to minimize the visibility of acne scars and prevent future breakouts. It can be used as a spot treatment, mixed into your moisturizer, or worn under makeup!

Blume

Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Check out a TikTok of the Meltdown Acne Oil in action. 

Promising review: "This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further, but this stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. THANK U, BLUME! xoxo" —Kaitlin A.

Get a 0.5 oz. bottle from Amazon for $28 or a 1 oz. bottle from Blume for $47 (originally $52).

20. A moisturizing Mise En Scene hair serum if your locks are feeling brittle and dryer than ever — this K-beauty product has you covered. It's made with seven nourishing oils, including argan, coconut, olive, apricot, marula, jojoba, and camellia. Reviewers praise this serum for helping to combat dryness! Plus, it smells downright divine.

www.amazon.com

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Get it from Amazon for $18.99+ (available in two sizes and four other formulas).

21. Elta MD tinted sunscreen for UV protection and a natural tint all in one. This dermatologist-recommended formula is great for both sensitive and aging skin types because it's free of oils, fragrances, *and* parabens. The best part? No white cast or sticky residue!

www.amazon.com, www.amazon.com

It's non-greasy and free of fragrance, oil, and parabens. This lightly tinted sunscreen comes in one shade so it won't work for everyone — but there are clear options as well!

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising reviews: "This stuff is magic. I use it on my face as a sunblock but also as an excellent makeup base. I’ve also given it as a gift to rave reviews. I hesitated about the cost, but it goes a long way, and it looks great on, so I continue to use it." —Placeholder

"Great physical sunscreen for POC with a very minimal white cast. White cast is initially noticeable but fades very quickly. This doesn’t really clump up in my beard, which many mineral sunscreens do. Works great on my sensitive skin." —Amazon Customer

Get it from Amazon for $43+ (available in two shades).

22. A shockingly effective high-frequency wand because you should be able to achieve magical results without splurging on expensive skin treatments all the time — this wand helps you do just that! It's designed to boost cell metabolism by increasing your skin's blood circulation and energy production. Say hello to a glowy, even complexion that looks *and* feels firmer.

www.amazon.com, www.amazon.com

To use on skin while preventing irritation, simply apply a generous layer of water-based serum, place your index finger on the glass tube, turn the device on, touch the glass tube's tip to your skin, then remove your finger and glide the tube across your skin. It's recommended to limit sessions to a maximum of two minutes twice per week. And bonus! This comes with FOUR different attachments: a spot tube for targeting individual areas, a mushroom tube to treat broad areas like the forehead, cheeks, and jawline, a tongue tube for the areas around your eyes and nose, *and* a comb tube you can use on your scalp to promote lush, healthy-looking hair. 

See what this user has to say after doing a three-day test on it in this TikTok.

Promising review: "I wish I had discovered this before my mid-40s because it may actually be a miracle device. I’ve had hormonal acne for years, and it makes me so very self-conscious. When I say I have tried everything, I mean everything: numerous dermatologist recommendations, microdermabrasion, regular facials, all the gimmicks out there. Then I bit the bullet and got this. Y’ALL. Y’all! You will think I’m lying, but I am absolutely not. Three days of using this device and my acne is almost gone, my rosacea is getting better, and I plan to start using it on my wrinkles next since it’s doing so well on the acne! MAGICAL. If you’re on the fence, buy it." —Emily H.

Get it from Amazon for $79.95.

23. A SeoulCeuticals toner mist, which will earn a *permanent* spot in your beauty routine once you experience its dewy effects. This skincare juggernaut is made up of 98% naturally derived ingredients such as soothing aloe, rejuvenating cucumber, and antioxidant-rich green tea that'll make your skin glow like never before. It hydrates, plumps, and helps treat blemishes while preventing future breakouts.

www.amazon.com, www.amazon.com

SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Though it's a US-based company and the products are made in a state-of-the-art US facility, their main ingredients are sourced directly from South Korea, and they work closely with Korean partners and their consultant, Ella Cho, to ensure quality and authenticity. You can read more about the brand here!

Promising reviews: "I’m on my fourth or fifth bottle of this stuff, I use it as a daily toner and I must say that it is AMAZING. My skin is even and bright. I look like a buttery roll or a glazed donut, and I love it. My skin has never loved me more. I also pair this with their serum, along with a strict skincare routine." —Victoria Del La Torre

"This stuff is magic. My severe acne disappeared, and scars are fading. Every day, my skin looks better. Amazed!" —Elizabeth Grace

Get it from Amazon for $15.98+ (available in two styles).

24. A TikTok-famous heartleaf soothing toner from Anua — it can calm irritation and deliver the ~glass skin~ look you've been chasing ever since it erupted on TikTok! It refreshes your complexion by gently balancing your skin's pH so it can better absorb your other skincare products.

www.amazon.com, www.amazon.com

Check it out in this TikTok.

Promising review: "Guys. Guys. MAGIC IN A BOTTLE. I was slightly hesitant to buy this because of the price point, but I know it was highly praised on TikTok. I kid you not; I have not had a SINGLE whitehead since I started using this. I have EXTREMELY sensitive skin, and this toner has been amazing. My skin has quite literally never been clearer. I have tried so many freakin' products to try and get my skin clear, and this one is absolutely my new holy grail. I cannot recommend this enough if you have oily, acne-prone, super-sensitive skin. I cannot express how happy I am at how affordable it is!" —morgan

Get it from Amazon for $19.69+ (available in two sizes). 

25. And their pore-clearing cleansing oil for results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you see the proof, you'll be shocked it took you THIS long to believe in magic. 👀

www.amazon.com, www.amazon.com

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising reviews: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now, and it continues to cleanse my skin AMAZING. It melts makeup and clears pores. Honestly, a heaven-send. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing." —rexichor

"This is so good for your skin and works like magic." —Akash 

Get it from Amazon for $17.69.

26. Lilac St. false lash segments when you wanna bedazzle people with eyelashes that are freakishly long but in a good way. They can last for up to 10 days — simply brush the glue onto the underside of your real lashes, then attach the segments for a bit of extra oomph.

www.amazon.com

BuzzFeed Shopping editor Maitland Quitmeyer says: "I've worn these lashes, and tbh I'm never going back to strip lashes again! These look much more natural, are easy to apply, and don't budge until removed!"

Lilac St. is a woman- and AAPI-owned BTW!

Promising review: "At-home lash magic! I’ve been wearing this brand for a year now, I don’t know what I did before. They are perfection, I use their extra strength lash glue and I can easily get 10–14 days out of a set. I also use sizes 10mm-16mm for a beautiful natural look and I get so many compliments. OFTEN people think I get professional lash extensions!!! If they ever went out of business I’d be so lost without them!! Just do it already treat yourself. PS — Give yourself some time to adjust to this method before deciding if you like it. Watch some videos to figure out how to put them on. It’s worth it, I promise." —Stephanie R.

Get the original lashes from Amazon for $12.95  (available in four sizes, 10 styles, and in packs of three), and get the lash glue for $16 (available in black and clear). You can also get a starter kit (including 10mm lashes, glue, and applicator) for $38.

27. *THE* Bio-Oil, which I'm sure you've heard all about by now — it has such a long list of benefits, you'll never run out of uses for it! It can help even your skin tone, fade stretch marks, and reduce the appearance of acne scars. It absorbs super quickly so it won't feel heavy or greasy, either.

www.amazon.com, www.amazon.com

Promising review: "I ordered this oil to help get rid of scars and stretch marks on my legs and WHAT THE HECK?! It worked within two weeks! I had stretch marks on my thighs, and they are now completely gone! I have a bunch of scars and dark spots on my legs, and they vanished! :) I put on the product just before I go to bed, and it works like magic! :) It also smells amazing, and it’s great for sensitive skin!" —Maria 

Get it from Amazon for $11.12+ (also available in a larger size).

28. A reviewer-beloved TruSkin vitamin C serum (over 98,000 5-star ratings, to be precise) with vitamins C, E, and hyaluronic acid to hydrate and brighten your skin. It also works to smooth and fade both blemishes and dark spots like an absolute charm.

www.amazon.com

It's great for many skin types, including sensitive, oily, dry, and combination!

It's recommended that you do a patch test 24–48 hours before applying this all over your face, as it's a strong, concentrated formula. After that, apply three to five drops once daily and follow with a moisturizer (ideally one with SPF if you apply in the morning!). Though the bottle looks small, reviewers say it'll last you several months with daily use.

Check out our TruSkin Vitamin C Serum deep dive for more info!

Promising reviews: "Been buying this product for a few years now. The dramatic change to the even tone and youthfulness of my skin is unmatched!! This serum works like magic. Love it!!" —Bria 

"Best $20 ever spent!!! The results are unbelievable. I was a bit skeptical because all the reviews were from Caucasian women, and I was slightly worried that my skin would not respond as well, but I was quite mistaken. With or without makeup, my skin is bright and smooth, and my spots are disappearing. One other result I am sure a number of people have not noticed is that your palms get softer too; I guess the residue on the palms makes it soft and supple." —Mayowa O

Get it from Amazon for $21.97+ (available in two sizes). 

29. A pack of nose pore patches so you can finally get a handle on excess oil, irritating pimples, and enlarged pores. It'll feel like you just performed a very difficult spell when you peel off the patch to reveal all the stuff that was clinging to your skin. 

www.amazon.com, www.amazon.com

Promising reviews: "I love these! They work great on your nose, but I love them for my chin. I get bad breakouts on my chin, and they work like magic overnight! I have just ordered these for the second time." —Nick Caldwell 

"I use these nose patches on my actual nose, my forehead, and my chin because I have very oily skin, and WHEW do they draw out the gross gunk in my pores. My skin feels AMAZING after I use them!!" —Lillie Blanton

Get a seven-pack from Amazon for $9.98. 

30. Tower 28 SOS Spray — it will, quite literally, rescue your irritated, sensitive skin. Whether you're battling dryness or breakouts, this pH-balancing spray is gonna feel like a magical elixir for your sensitive skin. Plus, it contains no oil, alcohol, or fragrance.

Tower 28

Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.

Promising review: "What is this magic in a bottle??? LIFESAVER!!! I wish I found this product sooner, it really made a difference with pimples, redness, and pores!! Will repurchase forever." —mariavel

Get it from Tower 28, Sephora, or Amazon for $12+ (available in various sizes).

31. Revlon's One-Step Hair Dryer and Volumizer brush if you'd love the ability to style and dry your hair at the same time. Mission accomplished! You'll speed up your routine while giving your hair an unbelievable amount of shine and volume.

www.amazon.com, www.amazon.com

Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a–4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy, and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" —Chloe512

Get it from Amazon for $29.49+ (available in various colors/styles).

Many reviewers with curl types 4a-c prefer the oval brush, but if you're looking to blow out tighter curls or coils, try the Revlon One-Step paddle brush instead. This model is made for users with curlier hair. You can get it for $24.11. Reviewers of this brush also say it's the best thing they've bought for their hair!

32. A prescription-strength Differin retinoid gel that'll address clogged pores and inflammation, which are some of the most common causes of acne. This potion-like formula "normalizes" skin cell turnover and helps restore your skin's texture and tone. 

www.amazon.com

Read more about Differin and adapalene acne treatments at Mayo Clinic.

Promising reviews: "Look I don’t know what kind of magical potion is in this little bottle but I’ve used it approximately four times in the past week and my skin is GLOWING. My pores are suddenly nonexistent and my blackheads have shrunk. This stuff is amazing. Also it’s really moisturizing and not as irritating as other retinoids I have used in the past. The bottle is smaller than I was expecting but it is worth every penny. Great stuff. 11/10." —Demi

"This stuff actually works. I work in a spa and I’ve tried dozens of different products that cost five times the price to try to clear up my acne-prone skin, and NOTHING has worked as well as Differin gel. One of my esthetician coworkers recommended it to me and dang if she wasn’t right. It will dry out your skin pretty badly so make sure you have and use a good moisturizer but my skin cleared up in less than two weeks and I’m still amazed." —Rin Wisell

Get it from Amazon for $14.97+ (available in four sizes).

Reviews in this post have been edited for length and clarity.