Reviewers Over Fifty Are Obsessed With These 41 Beauty Items
Promising review: "I have been using this daily for about eight months now. I am 60 years old. It reduced the puffiness and bags under my eyes. I am Sicilian and had dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had pre-cancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That's how impressed I am with this product. If you decide to purchase this, you won't be sorry." —Lynda M.
Get it from Amazon for $12.74+ (available in three sizes).
www.amazon.com, www.amazon.com
Promising review: "I've been using this for only a few days now and I can already tell a difference in my skin. I wash my face and apply snail mucin to my damp face by patting it on and not rubbing it in. Just one pump is enough, so this bottle should last me a while with morning and night use. It's completely odorless and not sticky once it dries. It hasn't bothered my skin at all, which is wonderful because I can be a bit sensitive. I don't wear makeup and only moisturize with coconut oil. I'm 50 years old now and feel like I could use a little help with my facial skincare. My skin looks so much younger, smoother, and hydrated in such a short time. I'm happy to have found this!" —Renee
Get it from Amazon for $16.98.
SeoulCeuticals is a small business!
Promising review: "I'm 55 years old, and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy, and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely noticed an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" —sbakey
Get it from Amazon for $20 (available in two sizes).
It's fragrance-free, and you can apply it morning and night. Some reviewers have seen results in as little as a week with consistent use!
Promising reviews: "It works! After losing weight and getting older (I’ll be 60 this year), the skin on my neck was starting to stretch and sag. [I didn't want] a double chin, and who can afford neck surgery? I was a little skeptical, but this smooths out the skin and makes it tighter. I don’t have as many stretchy parts on my neck now." —DT
"Wow! This product is the real deal. The first time I used it, I noticed a definite softening of the lines on my neck. I have been using it for about a week and it has made a noticeable difference. No, the wrinkles are not completely gone, but there is a real difference. I will also point out that I am almost 70, so I wasn't expecting a miracle, but this product has come pretty darn close. I recommend it." —rose b.
Get it from Amazon for $11.19 (also available in a two-pack).
www.amazon.com, www.amazon.com
Promising reviews: "Laneige definitely lives up to the hype! Saw this on a morning show and decided to try it based on hosts' reactions. Mask for night and gloss during the day has changed my lips in one day. I regularly have dry, flaky lips, and that is now gone. I highly recommend... Will last for a while since lips are such a small area and don't need reapplication that often. This is an honest review by a 55-year-old working mom." —Aundy68
"LOVE this stuff. It's nice when TikTok and YouTube viral reviews are actually true. It seems this is the only thing I reach for anymore when I want to coat my lips... I really don't even use lipstick anymore, maybe a little liner, but not much. I'm a mature woman (57) and want to look more natural and age gracefully. This is so moisturizing and just a hint of color is perfect." —Amazon Customer
Get it from Amazon for $19 (available in eight scents and multipacks).
Amazon
Promising reviews: "I’ve bought several of these. It’s popular with the teen crowd, so I am an outlier. At 51, I use this at night around my lips. Really softens the pinched look that can come with age. I like the scent, too! A little teeny, but I’ll take it." —EJF
Get it from Amazon for $24 (available in eight scents).
Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." —Amazon Customer
Get it from Amazon for $24+ (available in four sizes).
www.amazon.com, www.amazon.com
The brush has special vents that allow air to flow so hair dries faster. Plus, it's quicker than using a dryer and then a flat iron or curling iron, which equals less heat damage. Reviewers with everything from thin and short to wavy and fine to thick and curlyhair love this One-Step Brush and say it works great for their hair types!
Promising reviews: "I am 70 years old and have struggled with curly/frizzy hair all my life…until I bought this dryer. It straightens, smooths, gives volume to my hair, and makes styling a breeze! Highly recommend." —Loretta
"The minute I got done styling, I was so happy with the results. I recommend your hair be almost dry or dry for the best styling results. You can dry your hair when it's completely wet, but I have super fine, colored, 59-year-old hair, and when mine is almost dry or air-dried, I get the fullest, most beautiful shine that I barely have to apply hair spray after. Occasionally, I use a little mousse prior to drying, but it's not needed. I highly recommend giving this brush dryer a try....my hair is so happy...it grows fast, and it feels so great and soft and full!" —Kelly Howards
"I’m a 53-year-old NON-girlie-girl who hates styling my hair. I have very fine hair cut into a 'lob' that almost touches my clavicle [and] I could NEVER achieve that voluminous salon blowout look that sold me on this hairstyle in the first place!! That is until this impulse buy entered the scene. I bought it on a whim, and I’m SO glad I did!! I can blow dry and style my hair with ONE TOOL and I look like I just stepped out of the salon!! It only takes me about 15 minutes from start to finish! I can NOT say enough good things about this!!!" —cowboy
Get it from Amazon for $33.58+ (available in multiple colors and styles). If you've tried barrel-shaped hot air brushes before without success and have tighter curls or coils, you may want to try the paddle brush version, which reviewers with 3A–4C hair swear by.
www.amazon.com, www.amazon.com
Promising review: "I am 68 years old and have been using makeup for 52 of those years. I have tried many mascaras over those years, from inexpensive to very expensive. I cannot say that I have ever been really happy with the results. I had reached the point where I thought that it does not matter the cost; they are pretty much all the same. This changed my mind. I put on two coats and it made my lashes look so thick. If I did not know better, I would think that I had on false eyelashes. I used baby shampoo, as I always do, and I always lather with the baby shampoo twice to remove the mascara, and it came off easily. I will look no more for a new mascara. I cannot imagine a mascara better than this." —Piaget
Get it from Amazon for $4.99 (available in black and brown).
www.amazon.com, www.amazon.com
Promising review: "I'm 52, with crepey eyelids, and they itch and water if a smidge of eye product gets in them. Powder shadow is a complete no-go! I just bought two of these, and I am so happy! After years of not wearing shadow, I am back in the game! It goes on creamy exactly where you put it. The smudger works beautifully and it stayed put all day with no creasing, no watery or itchiness. Didn't use any primer, just on clean, moisturized skin. Thank you! I will definitely be getting more colors!" —Tania Nicholson
Get it from Amazon for $18 (available in 46 shades).
www.amazon.com, www.amazon.com
Promising review: "I rarely write product reviews, but I feel compelled to explain why this is a great product. I am an older man who has struggled with fingernail biting my entire life. OPI Nail Envy really helps! 1. It is true matte with a barely noticeable shine. I am old-fashioned and would never use a shiny polish. I have tried several other brands that claimed to be matte, but they all had a little shine. 2. OPI Nail Envy not only strengthens my nails — it accelerates the healing of my cuticles and skin around my cuticles. 3. IMPORTANT: Be aware of the formula! This is a vegan formula. There is another formula, OPI Nail Envy Original Formula. I tried some, and it triggered a severe allergic reaction on my cuticles and skin. I switched back to the Vegan formula, and it healed the skin quickly. I wish I had discovered this product 50 years ago. It would have prevented a lot of embarrassment about my nails." —Stephen Bell
Get it from Amazon for $19.95 (available in clear and nine colors).
Promising review: "At 60 years old I have tried SO MANY products...anything short of surgery to lift and tighten my face. Around the age of 57, my pores became larger and larger. I tried product after product and spent hundreds trying to find that fountain of youth. There is nothing like going into a store with salespeople younger than my grandchildren telling me what I'm doing 'wrong' with my skincare regime. They had never seen a wrinkle in their lives. I thought I would give this face mask a shot. I mean, what did I have to lose? Immediate results! I couldn't believe it! My pores were small; my face was different...and in a good way..lol. I can't believe my skin looks so good. I'm so excited. I had to write a review. I don't think you'll be sorry if you decide to try this. I know I sure wasn't!" —Judi Bragg
Get a box of eight masks from Amazon for $19.17.
Reviewers with all types of hair (from fine 1a to long 3c and 4c hair) say this shampoo works wonders.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising review: "As a 68-year-old woman, I have noticed over the years my hair was thinning, and I tried several different products that really didn't work until my hairdresser suggested I try Biotin. This shampoo is amazing. It gives me the fullness and control better than any other product. I have now been using this product for over a year and will continue using it." —Wehr
Get it from Amazon for $13.95 (available in three sizes and three scents).
www.amazon.com, www.amazon.com
Promising review: "I've been wanting to try this for a long time, and I'm sooo glad I finally purchased the medium shade. It covers everything perfectly without even looking like I'm wearing any foundation at all. I'm 64, and my skin is combination oily/normal. This is the best product I have ever used, including Lancome, Tarte, Charlotte Tilbury, and Clinique. Doesn't go into wrinkles and stays flawless all day." —Laura
Get it from Amazon for $24+ (available in nine shades).
Omnilux
This is an FDA 510(k)-approved device. Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.
Promising review: "The Omnilux Contour Face Mask is making a difference on my bright red cheeks and upper neck. I'm 75 and thought there was no hope to have normal-looking skin. I've been using the mask for 35 days, and there is an improvement. The redness has softened, and no more burning. It's truly a miracle. I am loving my skin again." —Janice R.
Get it from Omnilux for $395.
Rubbing alcohol-based products (like Tend Skin) can help prevent an infection of an ingrown, but can’t prevent an ingrown itself, according to Cleveland Clinic.
Promising reviews: "I have never had a product work better. Shaving ‘down there’ has given me many in-grown hairs over my 52 years. As soon as you feel a bump starting, put this on once, and you will never have to worry again!" —Amazon Customer
"Until I started using Tend Skin, I had been a 60-year victim of razor bumps, burns, and ingrown hair. After using the product for a week bumps, burns and ingrown hairs disappeared from my face. A fabulous product, I just ordered my third bottle." —Jon
"Age 60 still with oily skin. Now getting obnoxious little chin hairs that AREN'T BLONDE like the rest of them... They look like little blackheads until they poke out enough for me to tweeze them. They also get red and look like pimples in the process. This stuff is great! The salicylic acid in it is mild, no stinging. It slightly exfoliates but more importantly, takes away 100% of the redness. Although I still use my Buf Puff daily for facial exfoliation, this stuff also makes a great toner/astringent. Very pleased." —Middle aged nerd
Get it from Amazon for $19.99+ (available in three sizes).
www.amazon.com, www.amazon.com
Promising reviews: "This sheer gel blush takes me back to the '60s love child era. I bought Nude Burn. It's not greasy, not cakey, blends easily, color is very natural. Start with a light application and build the color up to your desired shade...Clean feeling and sheer, this is the perfect cheek color for me. BTW, I'm 72 this year, and I still love looking fresh and pretty!" —Chrissy
"Took a chance, and I love it! I really wasn’t sure what color to get but have been very happy with this one. First time using cream blush, but it’s easy. You can layer it to make it as dark as you want. I was worried about how it would do on 50+ skin and have been pleasantly surprised. It gives me a nice glow." —ACK
Get it from Amazon for $6.12+ (available in six shades).
Promising review: "I am beside myself with this purchase!! I bought it hoping it would at least somewhat work, as so many don't. This is absolutely perfection! It works well; it's quiet, small, easy to take with you if you so desire, and most importantly...IT WORKS!!! I'm a soon-to-be-65-year-old woman who has hair where I never did before, most annoying. This gets rid of it. I used it again a couple of days later, and what I am finding is that I need to use it less and less. Really cool!" —Sandy E'Bell
Get it from Amazon for $14.49+ (available in four colors).
Promising review: "Just used this amazing little razor on my face for the first time, and I am [obsessed]! I am 58 years old and battle the peach fuzz especially on my lip and chin...this was super easy and effective! The exfoliation alone is fantastic! Grab some of these for your beauty arsenal!" —Cisami
Get a three-count from Amazon for $5.94 (also available in a pack of nine).
The reviewer pics above were taken just over one month apart without makeup on.
Promising review: "Ah. Maze. Ing! I bought this on a whim during a flash sale... After only three weeks of using this product, the lip lines are gone, the frown lines reduced by at least 50%, and my neck skin looks like a neck again! My skin is dewy, soft and healthy again. I can't wait to see what the next three weeks bring! And at this price I'm going to start using it on my hands and chest.
My skin looks and feels great! This 56-year-old beach girl with decades in the sun and saltwater couldn't be happier. More youthful skin and $500 back in my pocket? What's not to like? Try it! Of course, skin type is a major factor in success. But my skin is VERY sensitive and not only has it shown improvement, I have not experienced any reddening or burning. Hope it works just as well for you!" —S. M. Spizzirri
Get it from Amazon for $14.99.
Amazon
Promising reviews: "Very gentle, cleansing, and toning for 55-year-old skin! I love these facial wipes. I think my skin looks and feels more firm. I am very happy with these and will continue to buy them." —Katrina M.
"I think I might be the only 51-year-old with acne, and these wipes really get rid of my zits fast. I love the smell, not overpowering or anything, barely there." —Shirley
Get a two-pack (100 wipes total) for $16.99.
Promising review: "I don't usually try all the latest hair things because my hair is very fine and it doesn't like product. But, I received it as a sample, and I can't believe how nice it made my hair and how long it lasted. I have to wash every single day, or my hair would be limp and lifeless. You could tell if I didn't wash my hair for one day. This miracle stuff makes it so that I don't have to wash my hair for a good three days at least and it still looks fresh. It also lasts between washes, so I only have to use it every other wash or sometimes not for three or four. I can't live without this now that I found it. It took me till my 50s to find this amazing product. I sure coulda used this in my 20s!" —B.S.
Get it from Amazon for $12+ (available in two sizes).
FYI, reviewers with kinky/coily hair suggest the extra strength version!
www.amazon.com, www.amazon.com
Promising review: "Finally a sunscreen that doesn’t make my face itch all day! Sure wish they would bring the price down. Love how it blends in and is soft and moisturizing. I’m 59 and this goes on smooth and doesn’t ball up under my makeup." —Melony Phillips
Get it from Amazon for $46+ (available in two shades).
Promising reviews: "Got this after a recommendation from my dermatologist. My biggest plus is that it dries clear. I have tried tinted sunscreen but they seems to make lines show up more. At over 60 and living in the high desert, my skin takes a beating and I usually burn easily. This seems to keep brown spots from appearing or getting darker as well as keeping me from burning. Some sunscreens seem to keep me from burning but the brown spots get darker. Love it!" —MC
"EltaMD was recommended by my Dermatologist and Plastic Surgeon, who has performed numerous Mhos procedures on me. I am 80 years old and now paying the price for all those years of not wearing any protection but a hat. I find this sunscreen easy to apply, absorbs quickly, and does not leave you with that oily feeling. I wish I had this product much earlier in life. I highly recommend it." —Charlie
Get it from Amazon for $23+ (available in two sizes).
www.amazon.com, www.amazon.com
Wonderskin is a woman-owned small business!
Promising review: "Y’ALL. I am 50-something years old and have tried every 'long wear' and 'stain' there is, from department store robbery level to 'bitten' or whatever the vampire lip stain Revlon had out a while back. At my age, I longed for a lip color that didn’t leave my telltale wrinkled lip impression on a glass. But alas, all of the long-wear formulas were disappointing, dull, and, most of all, DRY. I was skeptical, but I have spent way more on crappy lip potions that I won’t use but apparently keep to torture myself about my wasteful spending. The purple was shocking, and the first time I used it, I sprayed and peeled pretty quickly, lest I end up with 1978 Donna Summer disco-era hologram lips that I definitely could not pull off in my office. And to my amazement, that stuff STAYED ON. Not dry, not seeping into cracks, not sticky, not weird tasting, not staining my teeth. Just like a 'bitten lip' — a slightly tinted natural color was there. The longer you let it sit, the darker it gets. After a FEW glasses of wine, pasta drizzled with a really good olive oil, salad, and dessert, there’s STILL some color! Stayed on through smooches, too." —Kelly K.
Get it from Amazon for $22 (available in 18 shades).
Promising reviews: "I love this product. I have never gotten the hang of the dry shampoo spray but this works like a charm! ...I am 50 years old and I love it!" —Carolyn
"I’m in my sixties [and] my hair is fine but not thin. I get it highlighted, so I try not to wash it but a couple of times a week. I’ve tried many dry shampoo sprays, including some high-end brands, and I hated them all. I love this product. It works great for my hair even after a run, and my head sweats a lot. I let my hair dry and use this the next morning, and it will hold the product for a couple of days. Best I’ve found, and I’m sticking with it." —Theresa M. Sullivan
Get it from Amazon for $18+ (available in six colors, including translucent).
Promising review: "I’ve had stained teeth from drinking coffee for over 50 years. I tried brushing after having my daily coffee and even used a professional solution in a tray, but nothing worked. I used the AsaVea pen twice on the first day and saw immediate results. After a week of using the pen as directed twice a day, I’m proud to smile!" —Amazon Customer
Get a two-pack from Amazon for $10.88.
www.amazon.com, www.amazon.com
Promising review: "For the price of this small bottle, I had very high expectations, and it truly delivered! This is not a hair conditioner. As it says on the bottle, it is a 'hair bonder.' I am 55 years old, and I dye my gray Asian hair every 3–4 weeks. This makes my hair very frizzy and dry-looking no matter how much I condition. After using this twice — I washed my hair first, towel dried it, applied Olaplex, left it on for 10–15 minutes each time, did a quick rinse, towel dried it, and then blow-dried it —, the result is just amazing! No more frizz and fly-away hair. That was two days ago and still looks good." —SusannaF
Get it from Amazon for $30.
www.amazon.com, Bek O'Connell / BuzzFeed
Promising review: "This product has a light but really lovely scent. I absolutely love it! My almost waist-length hair was seriously damaged by my last hairstylist. I've tried everything to make my hair shinier and more manageable, with less frizz. I've been through countless deep conditioning treatments with little results...’til I found CER 100! I'm in my early fifties, so I have hair that is far from 'virgin.' If mine looks this great, that says a lot! My only wish? That it came in a bigger tube/bottle!" —C. Fordham
Get it from Amazon for $7.60.
Read our review of Elizavecca's CER-100 Collagen Coating Hair Protein Treatment to learn more about why my colleague calls it "the miracle product I've been searching for."
Amazon
Promising review: "I have fair, dry, sensitive skin along with pustular rosacea. I am VERY careful with everything I put on my skin, hair, and face. I have my day routine and products locked in — but I was struggling to find products for my nighttime routine. I just turned 50 and have been struggling with how to use and which retinol to use with my rosacea. I read some great reviews about this, and although I was a little skeptical due to the color and the fragrance (two things my skin does not normally like), I decided to give it a shot. I feel like my skin smiles and thanks me when I apply this! In the colder, drier months, I apply a moisturizer on top of the oil after I have given it a little time to absorb. My skin has NEVER looked or felt this good. Bright, glowy, smooth, and the fine lines and wrinkles are looking smoother and softer. And NOT a single ROSACEA outbreak. Of course, I wish that this was a little more financially friendly, but a little goes a long way, and I am so happy with this product that I know I will be purchasing it over and over." —Amazon Customer
Get it from Amazon for $55.
Check out our Peter Thomas Roth Instant FIRMx Temporary Eye Tightener review for more compelling B&As!
Promising review: "At 60 years old, I have some darkness, lines, and wrinkles around my eyes and small bags just above my cheekbones. This product works miracles for me. I just have to make sure I don’t get it below my cheekbones because you can’t put makeup where the product is. Any moisture contact will make the product stop working. Also, there is a pulling sensation when first applied, but I get used to it after a few minutes. A little bit of the gel goes a long way. If you apply too much, you’ll get a white flakey look. It takes a little practice to get it right. The product works a good 8 hours for me unless I’m sweating or get wet." —westielove
Get it from Amazon for $38.
Promising reviews: "Anyone with dark under-eye probs like myself needs to have a brightener! I used to spend $40 on Becca, but this one is better in my opinion!! It’s very pigmented and covers blue hues in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well, it's very creamy, and easy to apply. It will probably last me six months — a little dab goes a long way. It’s extremely buildable, too. I am just so in love. I’m a sucker for saving money and this purchase just saved me over $30. I will recommend to all my friends and family. Just BUY it!" —Caitlin Newcomb
"I love this stuff. It lasted me 10 months and I use it 5-6 days a week. I am 50. The key is to moisturize first and then gently tap this on with your fingers. Don't blend it all the way in. Let it sit two or three minutes and then go back with a tiny sponge and blend it just a little bit. Then set with the finest amount of powder. I look five years younger using this instead of regular concealer." —Jennifer Ammons
"I love this cream! It helps hide the bags under my 60-year-old eyes. I use it every day. I think the pink color neutralizes the purple. After applying it, I add my foundation. This cream makes a big difference. It doesn’t make them go away. But it really freshens my look and makes the bags WAY less noticeable. Love it!" —Anita L.
Get it from Amazon for $6 (available in four shades).
www.amazon.com, www.amazon.com
Promising reviews: "I love this product. I’m 53 years old and wake up daily with puffy eyes and dark circles. I apply them, and 20 minutes later, they are gone!! I definitely recommend this product." —Amazon Customer
"These are by far the best eye patches I’ve used, and I have added them to my subscriptions so I never miss a day. I’m 64 years old and, due to multiple major life stressors over the last three years, have gone from looking 20 years younger than my age to looking every minute of my years. I’ve tried everything and have spent a small fortune trying to look less haggard and puffy. These patches are amazing. The box says you’ll see a difference in a few days, and I really did. There are no wrinkles under my eyes, and it lasts through the workday rather than the 10 minutes I’ve seen with some other patches. Put them in the fridge, they feel extra good!" —Amazon Customer
Get 15 pairs from Amazon for $9.99 (also available in four other sets).
Emma Lord/BuzzFeed, www.amazon.com
Promising review: "As I've gotten older (62), my scalp has gotten itchy, so I thought I'd give this a try. Used it twice and already feel a difference. It makes my scalp tingle and just feels good. I just scrub with shampoo in my hair for about a minute. It's easy to hold and washes off nicely." —Cindylou
Get it from Amazon for $6.98+ (available in three colors).
www.amazon.com, www.amazon.com
They work great with dreadlocks, too!
Promising review: "I sleep with these with no problem, I am 58 years of age and have tried numerous curlers. I love these for comfort and curl I get with my thick hair. Wish they had 30 years ago, lol. No more curling iron, hot rollers or hard curlers." —Charliegirl
Get 20 rollers from Amazon for $13.99 (available in five color options).
Promising review: "AMAZING for this 70-year-old. With a counter of serums, lotions, and potions, I have found the ONE! Not only does it moisturize, but it smells divine!! I apply vitamin C and multi-peptide serums then this cream. PERFECT also as a primer under my tinted sunscreen, which I use for foundation." —MRW
Get it from Amazon for $17 (available in two sizes).
Promising review: "I'm blown away and excited to find a foundation that is equal if not better in quality AND 3x cheaper than my favorite CC cream. I am 63 years old with fair skin (Irish heritage) with freckles, redness and age spots. This Camo Cream is a full-coverage foundation, which I love and need in order to smooth out my complexion. It's not heavy, and a little goes a long way. I will definitely be ordering this again." —Lisa Germano
Get it from Amazon for $14 (available in 28 shades).
Yes, this has SPF 25, but don't depend on it for full sun protection! Learn more about why you need SPF 30 minimum from these AAD Guidelines.
Promising reviews: "Nothing has healed my chapped lips like this balm…it is AMAZING. I’m a 72-year-old woman, and I’ve tried a lot of lip therapies. This is the best!!" —Sharon
"Works extremely well on my chapped and dry lips. Best product I’ve ever used, and I'm 70 years old! Application is designed perfectly so the application of the meds are distributed where and exactly in the correct area. LOVE this stuff." —Jetson 49
Get it from Amazon for $10 (available in six flavors).
Emma Lord / BuzzFeed
Mouthwatchers is a small business established by Ronald Plotka, DDS.
Promising review: "Having been a dental assistant for over 30 years, I found this to be the best brush ever. I am 69 years old and have never had a cavity (genetic and maintenance). For the past 30 years I have used electric toothbrushes. They worked great, but I like Dr. P's brush because of the flossing-like bristles. It's also the perfect size for a quick brush for each quadrant. Also, since taste buds are replaced every four days, brushing your tongue is important to keep your breath fresh, and food will taste better. Everybody brush now! Great idea from a real dentist!" —BenK
Get a two-pack from Amazon for $9.99.
www.amazon.com, www.amazon.com
See it in action on TikTok here.
Promising review: "OMG! OMG! OMG! THE BEST facial tool EVER!!!! I don't have enough words to describe how great this works...My skin after one week (religious, every day!) usage looks and feels sooooo much better. I'm 55 [and] need all the help possible. I have always been good with skin regimen and have been using homemade serums for years. But this works like an iron! Deep wrinkles are much less visible, shallow wrinkles are almost completely gone! ...Skin got a beautiful, healthy glow. My daughter walked into my bedroom yesterday evening and asked me: Mommy, why are you in bed with makeup on? I did not have makeup. The improvement of skin is just so drastic.
I just thought some of us -over 50 [folks] should spread the word. :) 5-stars all the way around. $25! I spent more a week then that for various products. Buy it if you can, you will love it!" —Filuek
Get it from Amazon for $15.99 (available in three colors and a multipack).
www.amazon.com, www.amazon.com
Promising review: "I am 55 years old and have applied foundation with my fingertips, or more recently makeup sponges, for my entire lifespan of wearing makeup. I’ve been unhappy with sponges lately as I feel I wipe more off with a sponge than stays on my face. The foundation also did not seem evenly distributed. I decided to try a foundation brush. I am beyond happy with this purchase. The bristles are extremely soft, and the brush head is very dense. I also feel I use less foundation product. As soon as I begin applying, my face looks transformed. I love how my complexion looks flawless with foundation, evenly distributed. I truly feel like a different person. I just cleaned the brush for the first time, and the brush cleaned up very well and returned to its original look and shape. I just purchased a second one so that I always have one cleaned and ready for use." —Linda
Get it from Amazon for $8.99 (available in four).
Reviews have been edited for length and/or clarity.
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