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· Posted 8 hours ago

Reviewers Swear By These 27 Beauty Products From Ulta

These beauties are fan favorites for a reason.

by Mora Gluskin BuzzFeed Contributor

I'm a contributing writer that has made my passion for online shopping into a profession.

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1. A silk pillowcase that'll do more than just enhance your sleeping experience. It's made with 100% pure mulberry silk for endless skincare benefits like diminishing sleep creases for smoother skin, and transformative haircare benefits like reducing frizz, tangles, and hair breakage overnight. 

Ulta Beauty

Promising review: "The pillowcases I received are amazing. AND my dermatologist said it's amazing I got them, and because I have a pillowcase that isn't bad for my skin, my acne is getting better!" —Peighton S

Price: $55.96+ (originally $69.95; available in one size and 13 colors) 

2. A Ouai leave-in conditioner because you deserve a great hair day. This multitasking leave-in hair mist protects hair from heat damage and reduces frizz and flyaways for perfectly smooth, silky hair.

Ulta Beauty

Promising review: "Love how soft my hair is. Awesome for restyling too. Use it every morning to wake up my curls again. Love the smell too. Get so many compliments for it." —Idelkis

Price: $18+ (available in two sizes) 

3. A satin heatless curling set for creating effortless waves or curls. Wear it in the day or style while you sleep with its comfortable foam rod. This set also includes two scrunchies to help gently secure your hair.

Ulta Beauty

Promising review: "I've tried quite a few heatless curl options. This is by far the best one. It's comfortable to sleep in, it's long enough, bendable, and flexible. It gives me tight, beautiful curls. High quality and the satin is great for my hair. 10/10." —starrster

Price: $18 (available in two colors) 

4. A pack of five purifying sheet masks that'll decongest the look of pores for a clearer-looking complexion. These ultra-soft bamboo sheets are infused with tea tree to soothe and refresh, chamomile extract to soothe and comfort, and cica extract to help reduce the look of redness. It's a must-have mask. 

Ulta Beauty

Promising review: "Great!!! Everything I needed and more!!!" —Lauren

Price: $16.99

5. A one-hour self-tanning foam for a sun-kissed glow without the sun. Skip the UV rays and give yourself a beautiful bronze with this rapid-developing formula. Best part? No rinse, no stains, and no transfer. 

Ulta Beauty

Promising review: "This is my favorite self-tanner at the moment. I love how it applies, it's hydrating, and dries down super fast! This is hands down the most comfortable tan to sleep in and lounge in while you're waiting for it to develop! I usually just apply it at night and wash it off with water in the morning. The color is super natural, and you can apply it again the next day for a deeper result." —Frankie

Price: $36 (available in three shades) 

6. A Dyson Airwrap hair styling tool set, because IYKYK. This viral 6-in-1 hair tool dries, curls, waves, straightens, smooths, and volumizes. Great for straight and wavy hair types alike!

Ulta Beauty

Promising review: "My hair has always had issues with frizz. This is an absolutely hands-down amazing tool package. I'm able to make my hair look and feel like I just came from my salon." —Shonna

Price: $549.99 (originally $649.99)

7. A matte liquid blush for perfectly pinched cheeks. This lightweight, airy liquid blush transforms into a soft, cloud-like powder for a natural matte flush. Plus, it's waterproof for long wear, anywhere.

Ulta Beauty

Promising review: "Love it!! It blends like a creamy powder and lasts all day!" —Julia

Price: $34 (available in five shades) 

8. A stainless-steel gua sha for a next-level facial massage. Gua shas are great tools for lymphatic drainage, plus they help de-puff, reduce muscle tension, and lift and firm skin. 

Ulta

Promising review: "Two weeks of using it every night, it has helped my skin in many ways. It's giving my skin a facelift look. I don't look tired and it helps puffiness under my eyes. I'm a huge fan!!" —LaShan

Price: $32

9. A skin tint serum with mineral SPF 40 for doing your skincare and makeup in one step. This light coverage serum delivers a dewy finish and is clinically proven to hydrate and improve the appearance of pores, blemishes, redness, and wrinkles. 

Ulta Beauty

Promising review: "I use this as a daily moisturizer, foundation with SPF. It works so well with my skin, I can't say enough good things about it. I was color-matched in the store, and I'm so glad I made this purchase." —Elvira

Price: $48 (available in 30 shades) 

10. A double-sided foundation and concealer brush for applying liquid formulas with an airbrushed finish. Use the larger fluffy end to buff and blend foundation, and use the smaller dense end to precisely apply concealer.

Ulta Beauty

Promising review: "Love this brush. It is easy to use and fits comfortably in my hand. Especially helpful to use the small brush end for concealer and the fluffy end for powder." —Linda

Price: $50

11. And a dual-ended cream and powder brush to complete your brush collection. Use the dense, round-angled side for blending creams and the larger, rounded side for applying and setting powders. 

Ulta

Promising review: "This brush actually changed my makeup routine. I use the denser side for liquid bronzer, and the fluffier side for powders, and it's flawless every time. I genuinely love it and can't go without it now!" —Jo

Price: $36

12. A 32-count pack of Starface pimple patches for treating breakouts in an aesthetically adorable way. These 100% hydrocolloid patches absorb fluid, reduce redness, and shrink spots in six hours. 

Ulta Beauty

Promising review: "I love these, they really do help with new pop-ups 10/10 would recommend. You can even see all the gunk it pulls out the next day." —Ashley

Price: $11.99 (available in four colors) 

13. A set of eye patches so you can refresh and hydrate delicate under-eye skin in as little as 10 minutes. These under-eye patches are formulated with peptides and Icelandic glacial water to reduce puffiness and firm tired-looking eyes.

Ulta Beauty

Promising review: "I've used every brand of eye patches on the market, and these are the best for my mature (50) eyes. I keep them in the fridge and use the Skyn Iceland Brightening Serum before putting on the patches. Reduced puffiness, reduced fine lines and wrinkles, and firmer undereyes. I use them almost every day. Totally worth it!" —Shannon

Price: $22+ (available as a 4-pack, 8-pack, and a16-pack)

14. A resurfacing face mask for rebooting overworked skin. Formulated with 10% AHA, 0.5% BHA, and soothing aloe and blue agave to instantly exfoliate, resurface, and re-texturize skin.

Ulta Beauty

Promising review: "This is the only product I own that makes a difference in my skin after just one use. I will never not have this in my skincare routine!" —Neller

Price: $45

15. A Rare Beauty 4-in-1 facial mist because Selena Gomez — enough said. This multitasking mist hydrates, primes, sets, and refreshes for an uplifting glow-boost that lasts. 

Ulta Beauty

Promising review: "The newest item going into my makeup routine is definitely this mist! Kept my makeup from caking all day long! Love this stuff!!" —squeb

Price: $17+ (available in two sizes) 

16. A strengthening and hydrating hair mask so you can soften your strands in five minutes. This deeply nourishing and moisture-reviving mask renews shine and won't weigh hair down.

Ulta Beauty

Promising review: "This mask smells amazing, and it leaves my hair feeling so soft and hydrated. I leave it in for about 5 minutes while in the shower. I love the scent and how affordable it is." —Cailee

Price: $6.99+ (available in two sizes) 

17. A pretty hand sanitizer mist, because life can be icky and sticky. Keep your hands clean on the go with this hydrating sanitizer enriched with aloe vera and essential oils. 

Ulta Beauty

Promising review: "Doesn't dry out my hands, and the vanilla scent is one of my favorite smells! It's so nice and light and not overpowering! It's a little more expensive, but the reason for why is obvious, it's worth a little extra for all the good this sanitizer does!" —Anna

Price: $10 (available in 14 scents) 

18. A Real Techniques makeup sponge so you can seamlessly bounce and blend your favorite foundation. It delivers light to medium coverage with liquid and cream makeup products and a streak-free, luminous glow.

Ulta Beauty

Promising review: "Looove this sponge! I have been using beauty sponges for 10 years, and this is the one I've repurchased the most. If you take care to wash it (I use it almost every day, so I wash it once a month lol), it can last super long. It is multi-use across the face with three different 'sides,' so it is well worth the already affordable price!" —poochina

Price: $7

19. A travel-friendly size of face and body tanning drops for customizing your tan. Mix these tanning drops with your favorite moisturizer and watch the glow gradually take over. The more drops, the deeper the glow. 

Ulta Beauty

Promising review: "I love that you can customize how dark you want the results by using more or less drops. I love that you can mix it in with your usual body lotion to get a smooth, even result. It's much easier than using a mitt. Getting results is pretty quick. I've gotten compliments as to how natural my tan looks." —Joyce

Price: $21.99 (available in three shades) 

20. Or a bottle of Drunk Elephant bronzing drops for a temporary bronzy glow that can be applied with your moisturizer or used as a base for makeup. These bronzing drops also defend against pollution and environmental stressors and mimic the antioxidant benefits of vitamin D. 

Ulta Beauty

Promising review: "I use this with my favorite moisturizer every morning, and my skin just radiates. Doesn't cause breakouts. I only use this for my everyday makeup routine." —Amanda

Price: $39 

21. A pair of slant tweezers so you can tweeze your brows with confidence. These professional-quality tweezers feature a 25-degree slanted tip for the perfect angle to work against the brow bone and precisely pluck away stray eyebrow hairs. 

Ulta Beauty

Promising review: "This is like my fourth or fifth pair of tweezers I have bought from Tweezerman. I swear by these. Used to be that you could send them in to get sharpened. I'm not so sure anymore. But they are worth the money for how long you have them." —Ali

Price: $25 (available in eight colors)

22. An extra-curl eyelash curler that'll have everyone ask if those are your real lashes. This expert curler has a non-slip grip and is designed to shape dramatic, upswept eyelashes without crimping, pinching, or sticking. 

Ulta Beauty

Promising review: "I would totally buy this again. It works soo well, definitely recommend." —Allison

Price: $8.99

23. An SPF 30 tinted moisturizer for 24-hour hydration with sheer to light coverage and sun protection. This stuff delivers a dewy, healthy-looking glow for both dry and combo skin types.

Ulta Beauty

Promising review: "I have been using bareMinerals for a few years now. I love its SPF in a formula with light coverage for daily use. Evens my skin tone with a minimal amount of product as well as provides the sunscreen needed. This 'mature' user feels it's all I need with a little blush and mascara to look put together!" —Jni

Price: $39.50 (available in 20 shades) 

24. A baked blush so you can look freshly flushed with a luminescent shimmer. It's designed with a unique baking process that starts as a creamy dough and transforms into an ultra-fine powder. *Plus* it's infused with antioxidants, grape leaf extract, and vitamin E-rich olive fruit oil for radiant, weightless color for up to 12 hours.

Ulta Beauty

Promising review: "I really love this baked blush compared to its competitor. It is softer, creamier, and has better pigment. It gives a nice coat after you use it, so you don't even have to use a highlighter on your cheeks. This is definitely going to be a repurchase for me. Don't sleep on Milani." —Robin

Price: $12.99 (available in eight shades)

25. An E.l.f. liquid glow booster that'll give your complexion a soft-focus social filter effect IRL. This multi-purpose product can be worn four ways: alone, over or under makeup, mixed with foundation, or as a highlighter — just think how lightweight your makeup bag will be, because this glow booster does it all.

Ulta Beauty

Promising review: "The best E.l.f. product yet! Other than their primer, E.l.f has my loyalty; this product leaves skin so clear and healthy looking and so natural! This is chef's kiss!" —Melanie

Price: $15 (available in 15 shades)

26. A makeup brush cleaner that'll clean your caked-up brushes and sponges. It dissolves makeup, dirt, and oil from synthetic and natural hair makeup brushes.

Ulta Beauty

Promising review: "This Brush Bath Instant Makeup Brush Cleaner is the absolute best that I have used so far, and I have used many. I love the quick way this cleaner cleans and dries my brushes so that I can use them instantly. And cleaning brushes yields healthier skin! Don't ever stop carrying this item!!!" —Ruth

Price: $22

27. An Osea body oil for softer, firmer, and more nourished skin. This clinically proven seaweed-infused body oil instantly improves the appearance of skin elasticity and deeply moisturizes for a healthy, full-body glow.

Ulta Beauty

Promising review: "Love this body oil, great for a just out of the shower moisturizer. The scent is clean, nice, and light. Love it so much I bought a few as gifts for friends." —Kat

Price: $16+ (available in three sizes) 

Still searching for the perfect addition to your beauty routine? Try these:

* Beauty Products That Reviewers Say They’ll Be Using “Forever”

* K-Beauty Products With Jaw-Dropping Result Photos

* If You Think You're Terrible At Makeup, These 24 Products May Change Your Mind

* Beauty Products Under $20 That Are So Good, Reviewers Say They Use Them Every Day

* K-Beauty Products So Magical, They Should Have Pixie Dust Included In The Ingredients List

* Beauty Products So Effective You’ll Want To Shout Out Your Window About Them To Passersby

Plus, eye makeup, new releases, mini-sized items, reader favorites, and finds from Walmart.

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.