1. A SeoulCeuticals toner mist made with 98% naturally derived ingredients like refreshing cucumber, antioxidant-rich green tea, tamarind, soothing aloe, and rejuvenating marine minerals for a perfect dose of dewy radiance. This powerhouse mist not only hydrates and plumps your skin but also works its magic on blemishes, helping keep those pesky breakouts at bay.

www.amazon.com, www.amazon.com

SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team.

Promising review: "I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! I LOVE this stuff and never want to be without it! Why, you ask? Let me explain. For the past few years I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. Almost all the flakes gone and I could wear makeup again without looking like a desiccated monster. 

"HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated and glowing! I’m sold!  If I could give it 10 stars I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner

Get it from Amazon for $19.98 (available in two versions).

2. A moisturizing hair serum ready to give your locks the intense hydration and nourishment they've probably been craving. This dreamy concoction is derived from seven incredible oils: argan, olive, coconut, apricot, marula, jojoba, and camellia. Reviewers say it's perfect for dealing with dryness or brittleness, and they absolutely love the scent!

www.amazon.com, www.amazon.com

Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments how silky smooth my hair looks. I put it on while my hair is wet, then again when I style if my hair gets frizzy from my flat-iron and to tame flyaways. It's my favorite hair product I own." —Amy Wilt

Get it from Amazon for $12.26+ (available in two sizes, a mist style, and four other formulas).

3. A satin-finish TirTir cushion foundation offering 72 hours of flawless wear, blending seamlessly to hide redness, blemishes, and under-eye bags. It has buildable coverage, perfect for a natural look or full glam. Plus, it’s packed with hibiscus and red propolis extracts for a boost in skin elasticity. *AND* to top it all off, its oval-shaped puff can reach every little corner of your face!

www.amazon.com, www.amazon.com, www.amazon.com

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "This is my first time trying Korean makeup, and I’m very happy with my purchase! It feels like nothing I’ve ever tried before. I have oily skin, and this isn’t a matte product, but it’s not dewy either, which I love. It’s moisturizing, but not oily at all. I think any skin type can use it. It’s literally perfect. The application and the cushion made it go on my skin flawlessly. I wish I could give this 10 stars; it really exceeded my expectations! It will definitely be a staple in my makeup routine now." —Cathy

Get it from Amazon for $21 (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).

4. A hydrating Yerba Mate Wake Up eye gel that's like hitting the snooze button on eye puffiness and swelling. With its invigorating blend of caffeine and hyaluronic acid, it's basically serving your under-eyes a double shot of espresso. Your peepers will be wide awake and saying, "Dark circles who?" before you know it. 

www.amazon.com, www.amazon.com

Promising reviews: "TEN STARS!!!!! Where has this product been all my life??? A couple of weeks into using it, and I have nothing but great things to say about it. It's soothing and has a very, very mild scent and great gel consistency. Simple ingredients. My under eyes have never looked better. Softer, brighter, tighter, lines are going away! Great for sensitive skin. Just try it yourself!!! Oh, and worth every little penny it cost me, which was hardly any!" —Hopper

Get it from Amazon for $5.99. 

5. Or a cruelty-free under-eye brightener making waves for its ability to hide and brighten dark circles. Your old concealers might start to feel a bit jealous of this one's color-adapting formula, lightweight feel, and seamless blending.

www.amazon.com

To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

Promising review: "I am SO GLAD I happened upon this wonderful brightener! I use it every day, whether I wear other makeup or not. It’s exactly the right color and texture for me. Catrice Eye Brightener is the best solution EVER for my inherited dark circles. I’d give it 10 stars if I could." —Caitlin Scott-Turner

Get it from Amazon for $6 (available in four shades). 

6. Plus, an adorable hydrating eye stick, aka the perfect remedy for dehydrated skin. This treatment is made with Icelandic glacier water, giving your delicate under-eye skin the fresh hydration boost it needs on days when you've hit the snooze button one too many times. 

www.amazon.com, www.amazon.com

It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.

Promising review: "I have eczema around my eyes and they are always red, dry, flaky, and puffy. This is the first product that I have tried that has healed my eyes! In less than one week, my eyes were completely transformed! I would give this more than five stars if I could!!!!" —amy

Get it from Amazon for $9.99 (also available in two other versions and sets).

7. A paraben-free self-tanner perfect for summoning a sun-kissed glow without ever needing to step outside. This dreamy mousse glides over your skin smoothly, ensuring an even application without those pesky streaks *and* you don’t have to wait ages to see the magic happen — just one hour, and you’ll be glowing like you’ve spent a day basking in the sun.

www.amazon.com, www.amazon.com

It's also vegan, cruelty free, made from recycled materials, and *doesn't* leave any gross fake tan smells!

Promising review: “I wish I had taken a before and after of my results but I was so excited that I forgot. Anyone who says it doesn't work just isn't doing it right. It WILL go on a grey/green color. You're supposed to let it sit between 1–4 hours and then wash it off. Over the next 24 hours, my skin got even darker and it's beautiful!! Super even color. Not orange. I LOVE IT. 10/5 stars." —Meg

Get it from Amazon for $8.50+ (available in five tanning levels and 12 styles).

8. An Eos Vanilla Cashmere shea butter body lotion delivering soothing, lightweight moisture to keep your skin happy for up to 24 hours. The scent is absolutely heavenly, like being wrapped up in a sweet, sugary velvet blanket. Plus, tons of reviewers rave about how it stacks up against fancier brands like Philosophy and Bath & Body Works!

www.amazon.com

Listen to one user's glowing review on TikTok. 

Promising review: "I could not have fallen more in love with this product! It smells AMAZING and not too strong. I have sensitive skin, and I’m sensitive to smell, and it doesn’t bother me on either front. I seriously want to buy a bottle of this for all of my friends. It makes you feel so soft, and the consistency is amazing. I wish I could give this 100 stars." —M

Get it from Amazon for $8.98.  

9. A light, silky Touch in Sol No Poreblem primer to create a base for your makeup that's satisfyingly smooth. If flaky patches and dryness are always ruining your look, this super hydrating primer will save the day; plus, it's great at minimizing the appearance of spots, blemishes, and pores. If that's not enough, the proof is in the orange — I mean the one below!

www.instagram.com, www.amazon.com

Promising review: "I never leave reviews but I had to praise this product. This is seriously a holy grail staple to your makeup. I've tried dozens of primers, and none have even come close to this. It doesn't matter if you're using oil-based or silicone-based makeup. It will all blend and sit seamlessly. I have dry skin and oily skin, so finding something that suits both needs is hard. It doesn't get patchy either, which is something I struggle with. But THIS primer is absolutely perfect. 10/10. Would give 100 stars if I could!!" —Placeholder

Get it from Amazon for $11.75.

10. And a tube of Elizabeth Mott Thank Me Later eye primer capable of enhancing the pigment of your eyeshadow, giving it that ✨ pop ✨ you crave. It also helps control oil on your lids to make your makeup last all day.

www.amazon.com

Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S.

Promising reviews: "This stuff works!! Wish I would've known about this product years ago!! 10 stars!" —TJ

"This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe

Get it from Amazon for $13.99.

11. A bestselling Sol De Janeiro firming cream that can help tighten and smooth your skin with the help of caffeine-rich guarana, hydrating cupuacu butter, açaí oil, and coconut oil. This fast-absorbing formula allows your skin to indulge in a little pampering, leaving your skin soft and supple and smelling like a tropical paradise.

www.amazon.com

Seriously, people are *obsessed* with how this stuff smells. Its warm gourmand fragrance has notes of salted caramel, pistachio, and vanilla — yum!

Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "OMG! The smell is amazing! I've had people follow me to ask what I'm wearing. The scent lasts most of the day. No need for perfume. Yes, it's a great moisturizer, but it's the scent that keeps me coming back for more. 100 stars!!!" —Autm88

Get it from Amazon for $24+ (available in two sizes; refills also available).

12. And a Gold Bond neck and chest firming cream specifically designed to pamper your décolletage, an area that often gets overlooked in our routines as we get older. With its skin-loving blend of salicylic acid, glycerin, and aloe, this cream gently buffs away dullness while delivering a refreshing boost of hydration that leaves your skin appearing more plump, tightened, and firm. With consistent use, reviewers have seen results in as little as a week!

www.amazon.com

It's fragrance-free, and you can apply morning and night!

Promising review: "I'll be honest, I've never wanted to try Gold Bond. It's like I've tried everything but Gold Bond before now. I thought this brand was just medicated foot stuff. They have reinvented themselves on another level. This along with the body lotion, omg. Effective products like this at this price are impossible to find. It also can be found locally. I've tried expensive creams that do little to nothing. This deserves 10 stars!" —Earth

Get it from Amazon for $11.97 (also available in a two-pack).

13. The cult-favorite Cosrx snail mucin repairing essence formulated with 96.3% snail secretion that's perfectly lightweight and hydrating for all skin types. This essence leaves a nice glow and keeps skin visibly smooth after a few uses. No wonder it has over 60,000 5-star ratings!

www.amazon.com

Promising review: "Cured my dry skin in one day. ONE DAY. I can’t believe how good this stuff is. It’s absolutely incredible. It is super moisturizing but doesn’t leave any greasy feeling, is gentle on my sensitive skin, and leaves it so smooth and glowing. I told everyone I know to buy this. I would give it 10 million stars if I could." —Leviiiii

Get it from Amazon for $14.99. 

14. A cruelty-free Essence Lash Princess mascara that gives instant volume and length while also being smudge-proof, so you don't have to worry about looking like a hot mess by the end of the day. And the best part? Reviewers say this $5 mascara delivers the same (if not better) results as options from high-endbrands like Too Faced and Benefit — no wonder it has over 260,000 5-star ratings!

www.amazon.com, www.amazon.com

Promising review: "This is the best mascara on the market. I checked out the reviews, and they were all raving about this inexpensive mascara. I was blown away by my first application. I'm not going to write a long, drawn-out review about this mascara. All I've got to say is it beats ALL THOSE EXPENSIVE HIGH-END mascaras on the market. It gives the look of false eyelashes but still looks natural. Would give it 10 stars if I could. I just love love love this mascara. Will never buy those other mascaras ever again. You won't be disappointed with this one. I'm in my '60s, and I do know a thing or two about makeup, or so I thought until I ran into this baby. Enjoy looking fabulous." —Havilla 

For more info and review pics, check out BuzzFeed Shopping editor Kayla Boyd's full Essence Lash Princess mascara review! 

Get it from Amazon for $4.99 (available in black or brown and a three-pack).

15. A Briotech spray with magical powers rivaling that of the pricier Tower 28 spray. Packed with same key ingredient, hypochlorous acid, this little gem can be your go-to whenever your skin feels like it's on the brink of a meltdown. Just a quick spritz, and it'll get to work soothing inflammation, calming angry red patches, and fortifying your skin's barrier like a protective spell.

www.amazon.com, www.amazon.com

BTW, people also love this for helping heal piercings.

Promising review: "This changed my life. I have been struggling with blemishes for a long time, along with facial redness. Let me tell YOU, this product has transformed my face overnight. The right side of my face was riddled with blemishes — within two days, my facial redness was drastically reduced, and all of my blemishes disappeared. I haven’t experienced a smooth, soft, non-red face in YEARS. I was very skeptical at first because I have used to many products and this absolutely does the trick. So thankful I found this product, I HIGHLY RECOMMEND! If I could give 10 stars, I would!" —Vivianna

Get an 8-ounce bottle from Amazon for $19.99 (available in five sizes and in packs of two and four).

16. A pack of two dark spot corrector soap bars packed with collagen, retinol, and vitamin C, a powerful trio that can even out your skin tone and reduce the appearance of dark spots, fine lines, scars, and blemishes. It *also* contains turmeric, hyaluronic acid, shea butter and vitamin E to leave your skin feeling cleansed, revitalized, and oh-so-glowy. 

www.amazon.com, www.amazon.com

As far as skincare goes, this is stuff is basically pure gold in bar soap form. ✨ You can use it on your face, neck, and all over your body as needed.

Promising review: "10-star soap. Love, love, love this soap. I have KP, which is a skin condition that makes the back of your arms look rash-y and red. I've tried everything. Glycolic, salicylic, retinol, and more. Nothing has ever worked until this. It leaves your skin feeling so soft and has taken away a lot of the discoloration. So happy I found this." —Sanctuarytampa

Get a two-pack from Amazon for $14.99.

17. A benzene-free mattifying dry shampoo powder to swoop in and rescue your hair while it's in between washes. Just sprinkle a bit onto your roots, massage it in, and done! Your hair will look *and* smell fresh, and the added volume will give you a confidence boost to tackle the day ahead. 

www.amazon.com

Promising review: "I've always needed dry shampoo for my top roots, which get oily far before the rest of my hair. I relied on aerosol products, never considering the dangerous chemicals I was breathing. After the recall, I began to look for safe options and tried a few that weren't that great. THIS is by FAR the best I've ever used. The applicator is genius — it goes on so easily. And I've NEVER had a dry shampoo last like this for DAYS! It's easy to work in with my fingers and it is a wonderful volumizer. The size is great for travel. I hope they never change the formula — it is just wonderful — even the very light, delicate fragrance is perfect. I give it 100 STARS for its safety, convenience, design, AND for all the time it saves me." —Lexi Jean 

Get it from Amazon for $18 (available in six shades). 

18. A powerful callus remover with results so good, the pictures speak for themselves. It's like a spa pedicure in a bottle! Just apply the gel and let it sit for 5–10 minutes, then follow up with a foot scrubber.

www.amazon.com

Promising review: "This thing is really what everyone said it is: MAGIC. I cannot believe, after one use, the results of my calluses. Just years and years of pain shaved down without any surgical treatment! WOW! I seriously have no words. If I could give this product 1 million stars, I would. If you’re someone who’s had callused feet for years, PLEASE BUY THIS!" —jess 

Get it from Amazon for$9.99 (available in three scents and as a two-pack).

19. An illuminating L'Oreal moisturizer made for you to bask in the glow of fabulous skin. This tinted moisturizer helps lightly color-correct any little blemishes you might have while feeling amazing on your skin. It's quick and easy to add to your routine, so no need to worry about spending hours in front of the mirror!

www.amazon.com, Amazon

Promising review: "Adding this to my CC cream foundation gives a subtle glow to my face and has made my foundation extra smooth! I wouldn't have thought there would be such a great enhancement to my makeup, but I am so happy with how this looks and the silky soft feel it gives! 😊 I'd give 10 stars if I could!!" —Dija

Get it from Amazon for $13.87 (available in five shades).

20. A Wonderskin lip stain with real staying power, whether you leave it on for 15 seconds for that soft, everyday vibe or go bold and let it sit for up to a minute. Once you wipe it away, you'll be left with stunning, vibrant lips that stay put through brunch, happy hour, or even that spontaneous karaoke night. This natural lip stain infuses colorants directly into your lips and seals them in, so there's no feathering or fading to worry about!

www.amazon.com

Promising review: "If I could rate this 10 stars, I would. It's super easy to use and dries quickly, leaving my lips vibrant and super soft like nothing is even there. After wiping your lips, the stain stays and is transfer-proof. I'm obsessed, and this was definitely worth it! Here I go to order every color lol." —Alana Ventrella

Get it from Amazon for $18 (available in 30 shades).

21. A Revlon one-step hair dryer and volumizer (with over 400,000 5-star ratings!!!) that lets you dry and style your hair in one fell swoop, which means you can hit snooze a few more times in the morning and still come out looking like you just stepped out of the salon.

www.amazon.com

The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them. 

Promising review: "I always read the reviews before I buy them. If I could give this product 1,000 stars, I would. Just buy it and see the difference to your hair. I have thick, wavy, shoulder-length hair. This hair dryer got my hair really salon perfect. It cuts hair blowing time in half and left my hair frizz-free, silky, and soft. Love this product soooo much that I threw out my blow-dryer and brushes." —Antonella M.

Get the 2.0 model from Amazon for $48.99 (available in eight styles, including an older model).

22. Or a satin-covered RobeCurls heatless hair rod so you don't have to wake up at the crack of dawn to fry your locks with hot tools. The night before, simply wrap your slightly damp hair around the rod, secure it, and drift off to dreamland. When you wake up and gently take out the rod, you'll be greeted with the most GORG-ous bouncy curls you’ve ever seen.

www.amazon.com, Amazon

RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! 

Promising review: "If I could give 10 stars I would!! This is the best curling tool I have ever used on my hair. I have long, thin, straight hair that does not hold a curl no matter how hard I try. It was fairly easy to use after watching the tutorial video, and I slept with it in. It is super comfortable and I slept with no issues. I was stunned when I took it out in the morning. I will definitely be using this frequently!!" —Janelle

Get it from Amazon for $27.99 (available in nine colors). 

23. A pore-clearing cleansing oil that visibly sucks out sebum from your pores and removes makeup residue and blackheads, leaving your skin looking clearer and feeling smoother. Reviewers of all skin types swear by it, including those with acne-prone skin (who say it doesn't cause breakouts)!

www.amazon.com, www.amazon.com

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising review: "I'm in my early 40s and have been dealing with skin issues since my preteen years, so we're talking three decades of struggles. I noticed an improvement with my very first use, and it's only continued getting better. It's corrected texture problems I thought would never be solved. I'm about two weeks in and my skin is clearer and smoother than it's been in a loooong time. I have sensitive skin, so for a few days my face was a little cranky, but everything has settled nicely enough that I even bought the moisturizer too. I use the cleansing oil in the evenings and the moisturizer in the mornings, along with my regular face wash, and I'm so happy! I'd give this 10 stars if possible!" —Amazon Customer

Get it from Amazon for $17.69.

24. An easy-to-use collagen-coating hair mask guaranteed to have your dry, brittle, or frizzy strands feeling like they're on cloud nine. This hair mask is infused with collagen and protein extracts, and after applying to wet hair and sitting for only five minutes, your hair will be completely transformed.

Bek O'Connell / BuzzFeed, www.amazon.com

Promising review: "Brought this product after seeing it on BuzzFeed. After first use, I saw an immediate difference; my dry/damaged hair felt soft and healthy. Would rate six stars if I could!" —Natalie

Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."

Get it from Amazon for $7.20.

25. A lightly tinted nail concealer here to cover up any yellowing or stains on your nails and coat them with a milky, luminous shade that'll look fresh and fabulous. 

www.amazon.com, www.amazon.com

Londontown is a small biz making products that'll help keep your nails healthy and beautiful.

Promising review: "If I could give this polish more than 5 stars I would. Goes on so smooth with absolutely no streaking even with the initial application. I have trouble keeping polish on my nails; it usually chips within a day. This is the first polish that actually stays and doesn't chip, and I am overjoyed with it. Everything in the ad about this product is true, I highly recommend!" —Jill

Get it from Amazon for $20 (available in five shades).

Check out our Londontown Illuminating Nail Concealer review for more deets!

26. And finally, a pack of two Venus Visage teeth whitening pens because come on, who doesn't want pearly white teeth? These easy-to-use pens brush the whitening gel onto your teeth so you won't have to struggle with the awkward feeling of Crest Whitestrips. (Besides, these are a fraction of the cost.)

www.amazon.com, www.amazon.com

Promising review: "Hardly ever do I review, but this time...sheesh! This product blew me away after only three uses! First off, the ease of use! I've tried a ton a products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard, etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush, which is actually the size of a tooth and you just brush-stroke on dry teeth as you are smiling! It dries on, and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said, WOW, your teeth look amazingly white. I'm a smoker/tea drinker/coffee drinker, too! What's even more awesome is the price! Two pens for such an amazingly low price. If I could give this 1,000 stars, you would have earned 1,001, know what I mean?!" —Lisa Edwards

Get a pack of two pens from Amazon for $17.95.

You, giving these products an extra gold star:

Tap to play GIF Tap to play GIF

Frederator Studios

The reviews for this post have been edited for length and clarity.