Riding the K-Wave: South Korean celebrities who are the faces of Swiss luxury brands

Riding the K-Wave: South Korean celebrities who are the faces of Swiss luxury brands

The Star Online - Lifestyle·2025-05-19 14:00

While South Korean K-pop idols have long been acknowledged for their strong fanbase and influence on fashion, luxury watch brands are also paying more attention to K-drama actors to reach a wider audience.

Here’s a quick list of the Korean stars who are or have been watch ambassadors:

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Entertainment Celebrity South Korea Fashion Malaysia