"I've always loved lipstick since the day I saw my mom applying red lipstick," says Rihanna. "It was my favorite from the very, very beginning." This memory inspired The MVP, a fiery shade in her new collection of semi-matte Fenty Beauty Fenty Icon Refillable Lipsticks. "I wanted to create that perfect shade of red that works with every skin tone, and I love it," RiRi tells Allure exclusively.