SAN MATEO — Roblox will roll out paid video games on its platform and allow developers to sell physical merchandise through their created games, the company said on Sept 6.

The video gaming company will add the ability to price certain games, or what it calls experiences, in real currency for desktops, it said at its developers conference. Roblox will support a higher revenue share for the creators of up to 70 per cent, but it will vary with the price of the game.