Swiss Watch and Rolex announced the opening of its fresh boutique in Kuala Lumpur, Malaysia.

Located in Suria KLCC, the boutique with an elegant duplex façade is situated on the ground floor of the iconic shopping centre.

The new 186sq m outlet offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the Rolex brand.

“We first opened the Rolex Suria KLCC boutique in 2009 and have represented the brand successfully in this leading retail landmark ever since,” says Ashvin Valiram, executive director of Valiram, which owns Swiss Watch.

“Now almost 15 years later, we are thrilled to move into a spectacular new space, allowing us to showcase one of the world’s most prestigious Swiss watchmakers in the way it deserves.

“The opening of this flagship boutique is a testament to Swiss Watch’s long-standing partnership with Rolex and reinforces our commitment towards bringing the best of luxury experiences to the community of watch enthusiasts.

“It is indeed a milestone in our history,” he adds.

One boutique, a whole Rolex world

Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown.

Precision and attention to detail emanate from the careful calibration of colours and patterns in the furnishings.

Sensitive lighting accentuates the beauty of the watches displayed in showcases lined with beige leather and finished with bronze trims.

The walls mix textures from walnut brown wood to beige-coloured stone and handcrafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.

The boutique also introduces distinct features that capture the essence of its location.

Anchored by a striking “Verde Alpi” marble wall, the boutique reflects the brand image through hallmark colours, materials and architectural features.