Salesforce has expanded its Hyperforce platform in Indonesia, introducing new services such as Data Cloud, Agentforce, Tableau Next, Tableau Cloud, and Marketing Cloud Next.

This expansion, effective July 16, 2025 aims to meet local data residency, security, and compliance requirements.

Hyperforce was first launched in Indonesia in 2023 and allows businesses to store data within the country, complying with local data privacy regulations.

It supports various industries, including government, financial services, and telecommunications.

This ensures compliance and improves data security.

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🔗 Source: Salesforce

🧠 Food for thought

1️⃣ Indonesia’s evolving data protection landscape drives demand for local data residency

Salesforce’s expansion arrives at a critical time as Indonesia continues developing its data protection framework, with the Personal Data Protection Law (PDPL) adopted in October 2020 establishing comprehensive requirements for all entities handling personal data 1.

Unlike jurisdictions with mature frameworks such as the EU’s GDPR, Indonesia’s regulations have been evolving from a patchwork approach primarily governed by the Electronic Information and Transactions Law and subsequent ministerial regulations to more comprehensive protection 2.

The PDPL imposes strict conditions on transferring personal data outside Indonesia, requiring either adequate protection levels in the receiving country or explicit data subject consent, making local data storage increasingly important for businesses 1.

For regulated industries like financial services, telecommunications, and government, local data residency has become a non-negotiable requirement, with violations potentially resulting in significant civil and criminal penalties including imprisonment and substantial fines 1.

Companies operating across borders face particular challenges navigating Indonesia’s data sovereignty requirements, which mandate that personal data be processed according to Indonesian laws regardless of storage location 1.

2️⃣ Strategic market timing aligns with Indonesia’s digital economy acceleration

Salesforce’s expansion targets Southeast Asia’s largest digital economy, with Indonesia projected to grow to $2.8 trillion by 2040 according to figures cited in the company’s previous announcements 3.

The timing is strategic, as over 80% of Indonesian companies are already utilizing some form of cloud computing, indicating strong market readiness for advanced digital transformation tools 3.

This expansion builds on Salesforce’s 2023 establishment of a dedicated Indonesian entity and initial Hyperforce launch, demonstrating a sustained commitment to the market rather than a one-time initiative 4.

Indonesia’s potential $366 billion AI opportunity mentioned in the announcement represents a significant portion of the country’s overall digital economy growth, suggesting AI-powered services like Agentforce are positioned as key growth drivers.

The focus on both AI capabilities and regulatory compliance addresses two parallel needs in the Indonesian market: businesses seeking competitive advantages through technology while navigating increasingly complex data protection requirements.

3️⃣ Data residency solutions balance regulatory compliance with business enablement

For multinational companies operating in Indonesia, compliance with data residency requirements has historically created friction in technology adoption, often forcing choices between regulatory adherence and accessing cutting-edge cloud services 5.

Salesforce’s approach with Hyperforce represents a growing recognition among global technology providers that data residency solutions must be built into their architecture rather than treated as afterthoughts or workarounds 6.

The strategic importance of this approach is highlighted by Indonesia’s enforcement mechanisms for data protection, which includes both administrative penalties (warnings, fines, suspension) and criminal penalties under the Electronic Information and Transactions Law 2.

Companies implementing solutions like Hyperforce gain both compliance benefits and operational advantages—the ability to scale cloud services while maintaining data within Indonesian borders supports both regulatory requirements and performance needs for local customers 7.

This development reflects a broader global trend toward “data nationalism,” where countries increasingly assert sovereignty over data generated within their borders, requiring cloud providers to adapt their infrastructure and service models accordingly.

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