Samsung Electronics Co is facing a shortage of its S24 smartphones in Pakistan after seeing unprecedented demand for its flagship phone.

The handsets, assembled locally in the country, have been in hot demand since their launch earlier this year. Pricier than the rest of Samsung’s range, the dearth of Galaxy S24 Ultra and other S24 devices shows the spending power of the more affluent Pakistani consumers. The world’s fifth-most populous nation, Pakistan has 192 million mobile phone users.