The Sara Lee Corporation had a very interesting weekend after that viral Saturday Night Live sketch with Harry Styles.

The #BreadContent company offered an official response to the bit, in which Styles plays the Instagram account manager for Sara Lee bread, mistakenly using the brand’s Instagram account instead of his own to write comments like “wreck me daddy” on Nick Jonas’ page and musing about threesomes during a “popper’s high” at 4 in the morning.